Associate Director, Mission – Corporate Marketing

Responsibilities

• Supports the development and execution of integrated marketing strategies that advance March of Dimes' mission programs.
• Serves as the day-to-day marketing lead for assigned initiatives.
• Partners closely with various teams to develop and implement integrated campaigns.
• Develops and implements integrated marketing campaigns across various channels.
• Serves as marketing lead for assigned corporate partnerships and mission‑related sponsorship activations.
• Partners with mission, research, and advocacy teams to translate complex information into audience‑centered communications.
• Monitors campaign performance and analyzes results to identify opportunities for improvement.
• Develops campaign‑level marketing strategies within established organizational priorities and brand standards.

Requirements

• 6–8 years of progressive experience in marketing, communications, integrated campaign management, or related fields.
• Demonstrated experience developing and executing multi‑channel marketing strategies and campaigns.
• Experience managing complex projects and collaborating with diverse stakeholder groups.
• Strong understanding of audience strategy, content development, channel planning, and campaign measurement.
• Ability to translate complex subject matter into compelling, audience‑centered marketing initiatives.
• Exceptional project management, communication, and relationship‑building skills.
• Healthcare, nonprofit, advocacy, or mission‑driven marketing experience preferred.
• Bachelor's degree required; advanced degree preferred.

Core Competencies

Demonstrates expertise in developing and executing integrated marketing strategies, with a strong focus on multi‑channel campaign management and audience‑centered communications. Proven ability to analyze campaign performance and collaborate with diverse stakeholders to drive mission‑related initiatives.