Lifestyle Marketing Associate Account Director

• You'll own a portfolio of 4–6 lifestyle accounts, high-AOV or high SKU count consumer durables
• You will serve as the primary strategic partner for your clients on a day-to-day basis, owning the narrative around performance, identifying growth opportunities, and ensuring all marketing efforts ladder up to business objectives
• A successful candidate is a strong cross‑channel marketer and communicator who can confidently translate data into insights, guide internal teams, and build trust with clients
• This is a critical role in ensuring accounts are not only running efficiently, but driving meaningful business impact
• As an AAD, you will act as the day‑to‑day strategic lead for Lifestyle clients, ensuring marketing efforts reflect full‑funnel performance across longer purchase cycles and considered buying behavior
• You will guide clients through awareness, consideration, and conversion strategy, helping them understand performance beyond last‑click attribution
• You’ll partner with Project Managers to ensure execution stays on track, while collaborating with the Account Director to refine quarterly strategy and long‑term growth plans

Requirements

• 4–7 years in lifestyle, high-AOV, or considered‑purchase marketing, with experience managing client relationships day‑to‑day
• Understands full-funnel strategy: how awareness, consideration, and conversion channels interact and where measurement gaps tend to appear
• Comfortable with multi‑touch attribution limitations — knows what last‑touch misses and can explain it clearly
• Familiar with upper‑funnel channels (content, SEO, YouTube, programmatic) at a working level
• Has worked with brands where creative quality and storytelling are a competitive differentiator
• Has experience managing clients through longer measurement cycles without losing their confidence
• Strong written and verbal communication; can make a complex, multi‑channel performance story legible to a non‑technical client

Core Competencies

Demonstrates expertise in full‑funnel marketing strategies, effectively guiding clients through awareness, consideration, and conversion phases while translating complex data into actionable insights. Proven ability to manage high‑AOV lifestyle accounts and foster strong client relationships through effective communication and strategic planning.