Brand & Communications Lead, B2B SaaS

Stellenbeschreibung:

Own how mika sounds and looks across ads, landing pages, website, social, video, decks and events
Write headlines, ad copy, page copy and campaign concepts
Create the visuals supporting written campaigns and content
Make bookkeeping, finance and annual accounts feel approachable and engaging
Maintain the quality standard for all company-published work, including externally produced work
Build components, templates and copy patterns to systematize quality
Recruit, brief and evaluate freelance creative contributors
Own mika’s visual identity refresh across the brand and product surfaces
Decide what is published and why
Work directly with founders and grow the brand function over time

Requirements

AI-native, with Claude or an equivalent as a daily sparring partner
Able to judge AI outputs and select the right one
Ability to write copy and create visuals
Solid fundamentals in type, layout, hierarchy and restraint
Ability to create a human, personable brand voice
Experience making a dry or technical subject feel good
Experience with both brand work and performance work
Network of freelancers across motion, design, illustration, video and content is a strong plus
Ability to critique copy and layout on the spot
Senior-level judgment; able to work without detailed briefing
German at C2 or above is required
English at B2 or above is required
Portfolio demonstrating copywriting and design of the same piece
Rebrand or identity refresh implementation, motion/video, product/UX design, relevant trust-based industry experience, and Webflow are nice to have

Core Competencies

Demonstrates expertise in copywriting and visual design, with a strong ability to create engaging content that resonates with audiences. Proficient in managing brand identity and collaborating with freelance creatives to enhance brand presence across various platforms.