Demand Generation Lead, B2B SaaS

Stellenbeschreibung:

Own campaign initiation and prioritisation: what to run, when, and on what topic
Run paid acquisition hands-on across Paid Search and Paid Social
Own the entire conversion path from stranger to customer, including non-revenue conversions
Identify leaking steps in the conversion path and fix them
Own unit economics and build the model, including cost per qualified conversation, blended CAC, payback, and cohort contribution
Reach people before they are searching, including people founding or considering founding a company
Give sales lead quality rather than only lead volume and incorporate feedback on sources that close
Set clear weekly priorities for junior people supporting paid
Run a six-figure monthly media budget
Own campaigns, briefs, and numbers while collaborating with the growth engineer, creative lead, and CRM/lifecycle manager

Requirements

AI-native; Claude or an equivalent is a daily sparring partner
Experience generating pipeline as your own number
Strong bias toward entrepreneurial experience
Hands-on management of paid acquisition channels
Ideally experience across both paid search and paid social
Understanding of the full cycle from first touch through soft conversions to closed revenue
Ability to value newsletter subscribers and other soft conversions
Ability to build unit economics models independently
Experience marketing a complex product where the buyer must be educated before buying
Ability to build demand where there is no search volume to harvest
Strong creative judgment and premium-brand taste
German at C1 or above is required
English at B2 or above is required
Nice to have: German SMB audience experience, fintech or another regulated category, a product-led lane alongside a sales-led one, a network of specialists, HubSpot, GA4, GTM, and a working relationship with SQL

Core Competencies

Demonstrates expertise in managing paid acquisition campaigns across Paid Search and Paid Social, with a strong focus on conversion path optimization and unit economics modeling. Proficient in building demand and generating pipeline while collaborating effectively with cross-functional teams.