Brand Manager Eastern Europe, VALORANT at Riot Games

Brand Manager Eastern Europe – VALORANT

Location: Berlin, Germany. We are looking for a senior publishing leader who will translate VALORANT's global vision into a cohesive, multi‑market strategy that drives deep player engagement and meaningful business results. As the primary publishing voice for the region, you will connect product direction, marketing strategy, and esports delivery to create authentic and impactful experiences for players.

Responsibilities

• Develop and own a cohesive multi‑market publishing strategy for the region that delivers against global product goals and local player needs.
• Translate global product priorities into tailored market plans that maximize player engagement and business impact.
• Act as the primary publishing voice for the region in global product discussions, shaping product and publishing decisions with regional insight.
• Lead integrated go‑to‑market plans that connect product beats, esports moments, creator activations, and cultural opportunities.
• Oversee large‑scale budgets, making data‑driven investment decisions across multiple markets.
• Build, guide, and align cross‑disciplinary teams across publishing, esports, community, creative, and commercial functions.
• Track and assess performance across campaigns and markets, applying insights to continuously optimise strategy and execution.
• Cultivate strong relationships with regional partners, media, agencies, and key influencers to amplify VALORANT's impact across the cluster.

Required Qualifications

• 7+ years in publishing, marketing, or product management, preferably in games, entertainment, or tech.
• Proven experience leading high‑impact, multi‑market campaigns from strategic planning through to execution.
• Demonstrated ability to influence product direction through market insight and player advocacy.
• Strong leadership skills with experience managing cross‑functional and distributed teams.
• Deep understanding of FPS gaming culture and the VALORANT player community.
• Exceptional communication skills, fluent in Polish and English.
• Strong budget ownership experience with a track record of maximizing ROI across multiple markets.

Desired Qualifications

• Experience driving publishing strategy for major game launches or sustained live service products across multiple countries.
• Proven success integrating esports, live events, and cultural moments into holistic brand strategies.
• Strong analytical and strategic planning skills, with the ability to translate complex insights into actionable publishing tactics.
• Experience mentoring and developing other publishing professionals.

Perks

• Medical, dental, and vision plans covering you, your spouse or domestic partner, and children.
• Life insurance, parental leave, short‑term and long‑term disability coverage.
• Retirement benefits with a company match.
• Support for donations of time and money to non‑profit charitable organisations.
• Open paid time off and play fund to deepen personal relationship with games.
• Work‑life balance encouraged.