Brand & Marketing Analytics Manager (m/f/d)

In this role you will shape how marketing and brand success is measured, connecting brand activities to business outcomes. You’ll work with cross-functional teams to translate data into actionable insights, supporting smarter investments and sustainable growth. You’ll develop and refine analytics across channels, building dashboards and KPI tracking to inform decision-making. This is a data-driven, collaborative opportunity to influence marketing effectiveness at scale. You’ll contribute to a culture that values health, innovation, and measurable impact.

• Welcome onboarding program
• Urban Sports Club membership
• Work from Home up to 20 days/year within EU
• Personal development trainings and external courses
• Employee discount on products (10% online store, 20% nu3)

• Drive development of the brand and marketing analytics framework across multiple channels and touchpoints
• Analyze campaign, media, and brand performance and translate data into actionable business recommendations
• Build and maintain dashboards, reports, and KPI tracking for reach, frequency, awareness, consideration, and Brand Index
• Support cross-functional stakeholders with insights on attribution, incrementality, and marketing effectiveness measurement
• Identify performance drivers, trends, and optimization opportunities to guide smarter marketing investment decisions

• Experience in marketing analytics, brand analytics, media analytics, or marketing performance management
• Strong understanding of brand and media KPIs and marketing measurement concepts (attribution, incrementality, MMM)
• Ability to translate complex data into meaningful business insights and communicate to stakeholders
• Enjoy working in a collaborative environment with colleagues across marketing, media, finance, and analytics teams

• Collaboration
• Communication
• Stakeholder management
• Marketing analytics
• Brand analytics
• Media analytics