Brand Marketing Manager

Location: ‘s-Hertogenbosch | Hybrid
Team: Marketing

About the role

We’re looking for a Brand Marketing Manager to join our Marketing team. In this role, you are responsible for building and activating strong Lifestyle and Entertainment brands from our portfolio, ensuring each brand has a clear positioning, compelling story and high-quality assets.

As Brand Marketing Manager, you will work closely with insights, creative, procurement, entertainment and commercial teams, as well as with external brand partners and agencies. You play a key role in launching brands internally, equipping sales and client marketing teams with the right stories, assets and tools to create strong commercial propositions in our key markets.

Key responsibilities

• Brand strategy & positioning: Develop clear brand strategies, positioning and brand stories based on consumer and business insights, with clear jobs‑to‑be‑done and priorities.
• Portfolio & brand growth: Drive awareness, engagement and long‑term brand growth for selected Lifestyle brands within our portfolio.
• Campaign & activation development: Lead innovation, renovation, communication and activation initiatives across multiple brands and markets.
• Asset creation & management: Develop central brand assets to be used globally, including brand stories, photography, video content, campaign toolkits, sales kits, microsites and digital content.
• Internal brand launches: Lead structured brand launches within the organisation, ensuring sales, client marketing and commercial teams are fully equipped with strong brand narratives and assets.
• Cross‑functional collaboration: Work closely with procurement and portfolio teams to prioritise brands based on commercial potential and contribute input on portfolio gaps and opportunities.
• Agency & brand partnerships: Build and maintain strong relationships with brand owners and external agencies.
• Future‑focused brand building: Contribute to long‑term brand building strategies, including investing in and developing brands in selected markets.

What you bring

Required

• 8+ years of experience in a creative marketing or brand marketing role
• Strong conceptual and strategic thinking skills
• Solid project management capabilities with strong attention to detail
• Proven ability to understand target audiences and translate insights into strong brand concepts
• Proficient in using AI tools (e.g. ChatGPT, Midjourney, Gemini, Copilot) to accelerate content creation
• Strong affinity with design and the ability to assess brand and asset quality
• Collaborative mindset and team‑player mentality
• Full professional proficiency in English

Preferred

• Background in FMCG, consumer goods, licensing or agency environments
• Experience building and launching brands across multiple product categories
• Ability and ambition to grow into a role with people‑leadership responsibilities

What we offer

• A role in shaping the narrative of the market leader in tactical loyalty
• A dynamic, international and entrepreneurial environment where bold ideas are valued
• Career growth opportunities and a culture of collaboration, feedback, innovation and impact
• A beautiful office space in the heart of ‘s-Hertogenbosch
• Access to L’s state‑of‑the‑art gym
• Flexible working‑from‑home arrangements
• A generous pension plan contribution