Brands Activation Lead (m/w/d)

In this role you translate brand strategy into country-level activation plans to boost brand visibility and execution. You will collaborate with Brand, CS&I, Sales, and Market Lead to align priorities and calendars. You’ll shape in-store assets, promotions, and POS animation informed by shopper insights, aiming to drive strong in-market impact. The position offers cross-functional exposure, regional alignment, and a path to shape Perrigo’s self-care brands in Europe. You will work in a collaborative, high-ownership environment with a clear impact on category performance.

• competitive compensation
• career development opportunities
• hybrid working arrangement
• inclusive, collaborative culture

• Translate brand strategy and KPIs into actionable activation plans with Brand Managers, CS&I, and Market Lead
• Define distribution priorities, reach ambitions, and price positioning based on strategy and benchmarks
• Plan and validate country activation calendar covering promotions, advertising, and POS animation
• Define HCP priorities and key assets with CS&I
• Coordinate and align country priorities with CS&I and Market Lead to ensure category alignment
• Manage country activation calendar visibility, consistency, and stakeholder prioritization
• Track execution, monitor performance, and share status updates with relevant teams
• Present activation plans to Sales teams during conventions and internal sessions
• Ensure plans reflect cluster guidelines, country context, and unified priorities
• Communicate country calendars and defend prioritization decisions across stakeholders

• Degree in Marketing, Business Administration or related field
• Several years of experience in Brand Activation, Trade Marketing, Shopper Marketing or Brand Management (FMCG/Consumer Health preferred)
• Strong ability to translate strategy into actionable activation plans
• Experience collaborating with CS&I, Sales, RGM and Brand teams
• Solid understanding of distribution, pricing, competition and shopper insights
• Proven experience in activation calendar planning and POS execution
• Strong analytical skills and KPI tracking
• Excellent stakeholder management at market and cluster level
• Structured, proactive and execution-driven working style
• Fluency in German and English, with strong communication skills in both languages

• cross-functional collaboration
• analytical mindset
• stakeholder management
• activation planning
• KPI tracking
• POS execution