Commercial Customer Marketing Manager

Stellenbeschreibung:

Design and execute a comprehensive global marketing strategy to drive deep engagement, increase product adoption, stimulate add-on sales, and protect renewals within the commercial customer base.
Build and optimize an "always-on nurture" program featuring continuous, highly targeted email cadences that educate customers and maximize platform utility.
Architect integrated quarterly campaigns that align with commercial-specific sales plays, generating high-quality demand, leads, and meetings for direct sales and channel partners.
Collaborate closely with Regional Marketing Managers (RMMs) within the partner marketing team to activate our global distributor and reseller community.
Define, build, and nurture highly engaged peer communities tailored to core commercial personas: Infrastructure, CIO/Executive, Security, and Developer.
Manage relationships with external agencies, copywriters, and internal subject matter experts (SMEs) to produce top-tier campaign assets, while remaining ready to personally draft copy and execute tactics when necessary.

Requirements

12+ years of proven success in B2B customer marketing, growth marketing, or campaign strategy, preferably within a global enterprise technology or SaaS company.
Demonstrated experience working effectively alongside channel partner marketing teams, distributors, resellers, and systems integrators.
Proven track record of building, launching, and managing persona-based communities or user groups targeting technical and executive stakeholders.
Familiarity with enterprise marketing automation and CRM ecosystems; specific preference for experience or familiarity with Eloqua and Oracle Engagement Cloud (OEC).
Strong program management skills with the ability to lead cross-functional initiatives across corporate, regional, and sales organizations.
Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent practical experience).

ATS Optimization Keywords

Below are skills and terms extracted directly from this job posting to improve Applicant Tracking System (ATS) visibility. This unique feature helps candidates tailor their applications more effectively — a feature exclusive to JobTailor job listings.