Commercial Lead Manager, D2C/Trade

• Responsibility for implementing and further developing the D2C pricing strategy across all product categories


• Planning and management of pricing and commercial terms for all D2C channels, including marketplaces (e.g., Amazon, MediaMarktSaturn)


• Continuous analysis, management, and optimization of relevant KPIs (e.g., DCM, Net Sales, sales volume, Average Order Value, Conversion Rate)


• Leading the design, planning, and execution of promotional campaigns across all D2C channels


• Planning and implementing sales promotion measures, including traditional promotions, free gifts, and other activation mechanics


• Range & product management


• Coordinating availability planning (forecasting) in close alignment with Marketing and Supply Chain


• Planning, coordinating, and executing joint campaigns with partners

Requirements

• Degree in Economics or a comparable qualification


• Several years of professional experience in a commercial role, preferably in the D2C/e-commerce environment within a consumer goods company


• Solid experience in managing pricing, promotions, and assortments in digital sales


• Experience working with marketplaces (e.g., Amazon, MediaMarktSaturn) and understanding of channel-dependent pricing and assortment logics


• Strong analytical skills and experience managing relevant KPIs (e.g., revenue, margin, conversion rate, AOV)


• Confident handling of forecasting, performance analyses, and deriving commercial measures


• Experience in cross-functional collaboration (e.g., Marketing, Product Management, Supply Chain)


• Fluent English skills, spoken and written


• Strong affinity for numbers and the ability to make and implement data-driven decisions


• Hands-on mentality and willingness to drive topics independently and execute operationally


• Ability to structure complex topics and translate them into concrete actions


• Highly developed commercial and entrepreneurial thinking with a focus on revenue and profitability

Core Competencies

Demonstrates expertise in D2C pricing strategy implementation and optimization, with strong analytical skills to manage KPIs and drive data-driven decisions. Proven ability to collaborate cross-functionally and execute promotional campaigns effectively within the e-commerce landscape.

Highest-signal resume keywords

• D2C Pricing Strategy


• KPI Management


• Marketplace Experience


• Cross-Functional Collaboration


• Analytical Skills

ATS Optimization Keywords

Hard Skills

• Pricing Management


• Promotions Planning


• Assortment Management


• Forecasting


• Performance Analysis


• Revenue Optimization


• Data-Driven Decision Making


• Commercial Strategy Development


• Sales Volume Analysis


• Average Order Value Management

Soft Skills

• Hands-On Mentality


• Problem-Solving


• Independent Execution


• Complex Topic Structuring


• Commercial Thinking

Industry Keywords

• D2C


• E-Commerce


• Consumer Goods


• Commercial Role


• Digital Sales

Tools & Technologies

• Amazon


• MediaMarktSaturn


• E-Commerce Platforms


• Data Analysis Tools


• Forecasting Software