Communications & Marketing Manager - Germany (m/f/d)

As Communications and Marketing Manager for ABB’s Process Industries in Germany, you translate global strategies into localized, customer-focused plans. You lead integrated campaigns to boost brand visibility, thought leadership, and revenue, working with sales, local management, and global teams. You’ll manage content creation, events, and internal communications, ensuring ROI-aligned budgeting and impact. This is a hands-on, cross-functional role in a fast-paced, entrepreneurial culture with a strong emphasis on digital marketing and localization.

• Retirement Plan
• Flexible work practices
• Learning & development offering
• Daycare subsidy for childcare under the age of 3
• Personal coaching offers

• Translate global marketing and communications strategies into localized German plans
• Create and adapt integrated campaigns showcasing ABB’s portfolio and local projects
• Craft content (stories, press releases, videos, speeches, articles, social posts) for stakeholders
• Manage local events (trade shows, customer seminars, ABB-hosted events) and ensure strong brand positioning
• Coordinate internal communications and host local town halls with management
• Oversee budget with a focus on ROI aligned to business priorities
• Collaborate with sales, local management, and global communications leads
• Drive digital marketing and marketing automation initiatives to guide customer buying journeys

• University degree in journalism, communications, marketing, or related field plus at least eight years in marketing communications (B2B industrial environment preferred)
• Strong German communication skills and fluent English
• Proven project management ability with multiple initiatives simultaneously
• Creative, proactive, self-motivated, and collaborative
• Strong understanding of digital marketing platforms and tools such as Salesforce and Pardot
• Strategic, analytical, and business-minded with the ability to translate technical topics into engaging content
• Strong networker and team player

• proactive
• creative
• collaborative
• Salesforce
• Pardot
• digital marketing tools