Community & Social Manager

Responsibilities

• Manage relationships across creator and influencer platforms (e.g., TikTok Shop, Levanta, CreatorIQ, Shopify affiliates or similar)
• Identify, vet, and onboard creators aligned with brand voice and campaign goals
• Build and execute creator campaigns from brief to content review to performance recap
• Track creator performance and content licensing opportunities (Spark Ads, organic-to-paid conversion, whitelisting)
• Cultivate creator relationships beyond the campaign brief, including coordinating and attending in-person touchpoints such as coffee meetings, meals, and brand social events to build authentic, long-term partnerships
• Own day-to-day community engagement across brand social channels (comments, DMs, community interaction)
• Execute social strategy aligned with broader brand and marketing goals
• Monitor trends and proactively suggest campaign or community opportunities
• Monitor and respond to reviews across platforms (e.g., Google, Sephora, Ulta, Amazon, Trustpilot)
• Flag recurring product or customer service themes to relevant internal teams
• Maintain brand voice and tone across all public-facing responses
• Coordinate logistics for brand events, activations, and creator collaborations (in-person and virtual)
• Attend and support NYC-based events, pop-ups, and creator meetups as needed
• Partner cross-functionally with marketing, PR, and product teams to align event strategy with broader campaigns
• Own content strategy and capture at brand events and activations, from shot lists to on-site production, ensuring content is optimized for social and community channels

Requirements

• 5+ years of experience in social media, community management, or influencer/creator marketing
• Must live in the NYC area
• Extremely organized, with strong attention to detail and the ability to manage multiple campaigns and deadlines simultaneously
• Hands‑on experience with creator platforms and affiliate/licensing tools
• Strong writing skills and an ear for brand voice across different channels and audiences
• Experience with review/reputation management platforms
• Data‑curious: comfortable pulling basic performance metrics and translating them into next steps
• Event planning and cross‑functional event collaboration experience, in‑person or virtual
• Experience producing or overseeing content at live events (photo/video capture, real‑time posting, recap content)
• A collaborative, low‑ego approach — this role works closely with cross‑functional teams
• Ability to travel to and attend NYC‑based events and corporate meetings, plus periodic travel outside the NYC area for company business (typically 4+ times per year)
• Ability to work hybrid in the NYC area as needed

Core Competencies

Demonstrates expertise in managing creator and influencer relationships, executing social media strategies, and coordinating events to enhance brand engagement. Proficient in performance tracking and content optimization across various platforms while maintaining brand voice and community interaction.