Content Marketer

Responsibilities

• Develop and execute content marketing strategies to drive brand awareness, engagement, and lead generation.
• Create compelling and well-researched content, including blog posts, articles, social media posts, videos, infographics, and other forms of content.
• Conduct thorough research on nonprofit and church-related topics, trends, and best practices to generate valuable and relevant content.
• Collaborate with cross-functional teams, such as marketing, design, and product, to align content with marketing campaigns and initiatives.
• Optimize content for search engines (SEO) to increase organic visibility and drive website traffic.
• Manage and update the content calendar, ensuring timely delivery of content across various channels.
• Monitor content performance, analyze metrics, and derive actionable insights to optimize content strategies and improve engagement.
• Stay up-to-date with industry trends, content marketing techniques, and emerging platforms to drive innovation and adopt new approaches.
• Engage with the community by responding to comments, questions, and feedback on social media and other content platforms.
• Ensure consistent brand messaging and tone of voice across all content assets.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Proven work experience as a Content Marketer, Copywriter, or a similar role.
• Exceptional writing and editing skills, with a strong command of grammar, style, and tone.
• Demonstrated ability to create engaging, informative, and persuasive content.
• Familiarity with SEO principles and best practices for content optimization.
• Proficiency in using content management systems (CMS), SEO tools, and analytics platforms.
• Excellent research skills and the ability to synthesize complex information into easy-to-understand content.
• Strong project management and organizational skills, with the ability to manage multiple deadlines and priorities.
• Creative thinking and a passion for storytelling through various content formats.
• Experience in the nonprofit or cause-driven sector is a plus.