Content Strategist

Responsibilities

• Develop and refine a content flywheel strategy that repurposes podcast episodes and other pillar content into: LinkedIn posts and thought leadership content
• Email campaigns and newsletters
• Blog articles and SEO-driven content
• Short-form video scripts
• Website and supporting marketing assets
• Own the end-to-end content workflow from content release through asset creation and distribution
• Write and edit high-quality, channel-specific copy aligned with audience intent and brand voice
• Build and manage a content calendar tied to podcast and content releases (e.g., in Notion)
• Identify opportunities to optimize content performance across key channels, including LinkedIn, email, and organic search
• Collaborate closely with internal marketing and sales teams to ensure content supports broader business goals
• Establish and maintain scalable, repeatable processes for efficient content production

Requirements

• Proven experience in content marketing, editorial, or content strategy roles (3+ years)
• Strong track record of building or managing content engines, flywheels, or media programs
• Exceptional writing and editing skills across multiple formats and channels
• Experience with B2B content and audience-first messaging strategies
• Deep familiarity with LinkedIn content and engagement best practices
• Ability to work from raw inputs (e.g., transcripts, recordings, research) and translate them into polished assets
• Strategic mindset with the ability to execute independently
• Strong organizational skills and process-driven approach
• Familiarity with tools such as HubSpot, Google Analytics, Notion, and SEO platforms (e.g., Ahrefs, SEMrush)