Creative Lead – DTC & Performance Creative

Creative Lead

$8,000-$10,000 USD/month + performance bonus up to $3,000
Remote | US-Time-Zone Overlap Preferred
Lead Creative Production for a High-Growth DTC Brand
4+ Years Performance Creative / Creative Production Experience

Own the creative engine behind a fast-growing DTC brand.

Join a high-growth consumer health company where creative is a core driver of customer acquisition. You’ll work across DTC, eCommerce, UGC, paid social, and direct-response creative, managing agencies and building systems that consistently turn insights into high-quality creative.

Why You'll Want This Role

• Own creative production across 4 creative agencies and an in-house team
• Lead the full workflow from research and briefing to QA, feedback, testing, and learnings
• Work closely with Creative Strategists, Editors, Designers, and an Art Director
• Build repeatable systems for agency management, creative production, and performance reporting
• Make decisions using real performance signals including hook rate, hold rate, CTR, CPA, ROAS, CVR, and revenue
• High-ownership role with the opportunity to directly influence creative performance and growth

What You'll Do

• Manage creative agencies end to end, including priorities, output quality, reviews, and performance
• Run biweekly agency calls and hold partners accountable for quality and execution
• Write around 10 creative briefs per week based on research, customer insights, and performance data
• QA scripts, statics, UGC concepts, hooks, edits, landing-page ideas, and research
• Give clear, actionable creative feedback and manage the Notion workflow
• Research winning ads, customer reviews, competitors, audience pain points, hooks, and offers
• Analyze creative performance to determine what is working and what to test next
• Turn weekly learnings into clear team updates and build repeatable creative systems

  What We're Looking For

  • 4+ years in performance creative, creative production, or agency/vendor management
  • Experience managing creative agencies, creators, editors, designers, or copywriters
  • Strong experience briefing paid social creative, particularly Meta and TikTok
  • Strong understanding of DTC/eCommerce, UGC, performance creative, and direct-response marketing
  • Comfortable managing workflows in Notion or similar tools
  • Ability to connect creative output to performance metrics and business results
  • Excellent written and async communication skills
  • Highly organized, proactive, detail-oriented, and comfortable owning outcomes

  Bonus If You Have

  • Health, wellness, supplement, fitness, or consumer health experience
  • Experience managing multiple brands or agency/vendor partners
  • Experience sourcing or evaluating agencies and freelancers
  • Experience creating creative reports or internal learning updates
  • Familiarity with ad libraries, customer review mining, Reddit, Amazon reviews, TikTok research, and competitor analysis