Creative Strategist

In this role you drive data‑driven creative strategy for performance campaigns across major platforms, leading end‑to‑end creative development from concept to delivery. You collaborate with copywriters, designers, and the performance team to craft winning creatives and scripts, while continuously testing and iterating based on KPIs. You monitor trends, optimize for scale, and guide prioritization of channels and formats. You join a bold, fast‑moving team within Corsair Group, delivering measurable ROI for creators and brands.

• hybrid working in Munich
• gear discounts
• competitive package
• ownership over creative strategy
• bold experimentation culture

• Lead data‑driven strategic planning and development of creative concepts across platforms (Meta, YouTube, TikTok, Reddit, emerging channels)
• Oversee execution of campaigns from concept to final delivery with cross‑functional partners
• Develop new creative concepts, angles, hooks, and storylines to maintain a pipeline of winning creatives
• Write paid media video scripts and brief content creators to ensure alignment with strategy
• Analyze live campaign performance against KPIs and translate results into learnings for next tests
• Track competitor and category creative trends and identify fatigue signals
• Collaborate with performance marketing on incrementality and lift testing to isolate creative impact
• Monitor new ad channels and decide when to build strategy for them
• Build and maintain a framework linking creative variables to CTR, CVR, CAC, and ROAS
• Deliver clear, actionable reports for stakeholders

• 3+ years in creative strategy, performance marketing, or similar with ownership over strategy
• Hands‑on understanding of Meta Advantage+ and Google Performance Max and how they score and prioritize assets
• Strong portfolio or case studies demonstrating strategic thinking behind campaigns
• Solid grasp of creative testing methodology: statistical significance, test design, underpowered tests
• Comfortable working directly with performance data (CTR, CVR, CAC, ROAS, frequency) to defend creative decisions
• English fluency required; German is a plus

• analytical mindset
• strong communication and explanation of test results
• collaborative team player
• Meta Advantage+
• Google Performance Max
• creative testing methodology (statistical significance, test design)