Creative Strategist – Paid Social

Stellenbeschreibung:

Own the creative engine for paid social, primarily Meta, with TikTok and YouTube as they expand
Mine customer reviews, support tickets, sales calls, churn reasons, competitor ads, and customer conversations for insights from German SMBs
Build and run a structured creative testing roadmap with a predictable weekly volume of concepts
Write scripts, hooks, and storyboards for short-form video, UGC, founder- and employee-led content, testimonials, problem/solution ads, product demos, and static creative
Brief and direct creators, editors, actors, and freelancers
Run shoots and manage the production pipeline end to end
Analyze creative performance with the Performance Marketing Manager using hook rate, hold rate, CTR, CPA, and trial rate per angle
Decide which creative to iterate, scale, or stop
Maintain a library of winners, losers, and learnings
Analyze successful creative from DTC, consumer, AI, and SaaS brands and transfer relevant patterns
Keep creative on brand and legally compliant while making it entertaining
Help German SMB owners start a Placetel trial through effective paid social creative

Requirements

Track record of paid social creative that performed at scale, especially on Meta
Examples and performance numbers for previous work
Strong understanding of hooks and the first three seconds of an ad
Ability to explain why an ad works
Native-level German copywriting and evaluation skills
Solid English
Production-capable; able to shoot and edit a usable ad independently when needed
Comfortable producing dozens of creative variations per month
Data-literate; able to navigate Ads Manager reporting and draw independent conclusions
Strong creative judgment and willingness to let performance results guide decisions
Agency or in-house experience at a DTC, consumer, or high-velocity SaaS brand is a strong plus
Experience building and managing a creator or UGC network is nice to have
Experience with AI-supported creative production is nice to have
Experience with landing-page and post-click creative is nice to have

Core Competencies

Demonstrates expertise in creating and managing high-performing paid social campaigns, particularly on Meta, with a strong focus on data analysis and creative testing. Proficient in native-level German copywriting and production capabilities, ensuring compliance and brand alignment.