CRM & Lifecycle Marketing Manager (m/f/x)

Einleitung

Own and shape CRM at Nitrado end-to-end — from acquisition to retention. Work cross-functionally with BI, Product, and Marketing to build data-driven lifecycle journeys. This is a hands-on individual contributor role with high ownership in a fast-evolving setup.

Your mission

Lifecycle strategy and execution: Define and manage the full user communication lifecycle across Nitrado and Apex Hosting — welcome flows, onboarding sequences, renewal triggers, win-back campaigns, and milestone moments. Build journeys that are event-driven and segment-aware, not batch-and-blast. Segmentation and audience management: Work with BI to understand the data model and identify the signals that matter — game type, server activity, purchase history, churn risk. Translate those into actionable segments within the CRM platform. Own the marketing layer of audience logic; BI owns the data foundation. Platform ownership: Own the marketing configuration of the CRM platform (currently in evaluation between Customer.io and Braze). Manage templates, automation logic, send rules, suppression lists, and deliverability hygiene. Work with AI-assisted features within these platforms to improve personalisation at scale. Campaign integration: Be the CRM interface for campaign launches, game releases, promotional events, and product updates. Gather inputs from marketing, product, and support; translate them into email execution with clear segmentation and timing logic. Performance reporting: Define and maintain CRM performance metrics — open rates, click rates, conversion, unsubscribe rates, deliverability, revenue attribution where measurable. Report to the VP of Marketing on a regular cadence. Flag problems early.

Your profile

You bring 3+ years of hands-on CRM or lifecycle marketing experience, with a proven track record of owning segmentation, automation, and full-scale campaign execution. Unlike traditional coordinators, you are experienced in working directly with data and BI teams to build and maintain your own audience segments from the ground up. You possess a solid understanding of email deliverability, list hygiene, and GDPR compliance within the European market. On a technical level, you are proficient in at least one modern marketing automation platform (such as Customer.io, Braze, Klaviyo, or Iterable) at a configuration level and are comfortable reading and writing HTML/CSS for email templating. As we are currently migrating from Mailchimp to a new stack (evaluating Customer.io and Braze), you will play a key role in finalizing this setup using our BI‑managed infrastructure and Tableau. Your approach is defined by an analytical mindset; you interpret your own data and provide evidence-based recommendations rather than waiting for instructions. You thrive in environments with shifting priorities and incomplete documentation, valuing direct, performance-oriented feedback. Proficiency in English is essential as our operational language, while German skills or experience in gaming, entertainment, or consumer subscriptions are a distinct advantage. Please note that this role is specifically designed for a builder: it is likely not the right fit if you prefer fully established systems over setup phases, or if you prioritize creative autonomy over operational discipline and results‑driven collaboration. You will be the central driver across BI, Product, Support, and Performance Marketing to ensure our CRM strategy is both scalable and high-impact.

Your benefits

• Gaming at Heart: We provide free Nitrado Game Servers for gamers and a welcoming community for anyone who wants to feel at home, even if you’re not a gamer. Discover how Nitrado is more than just gaming — an open community for technology and creativity.
• Flexible working hours: Tailor your work hours to your personal needs for a better work-life balance.
• Remote work: Our agile teams collaborate seamlessly from their preferred location, whether in our modern offices in Karlsruhe or Berlin or fully remote.
• Work from Abroad: Extend your workspace beyond national borders with our support for remote work from abroad, enabling you to work from your favorite international destinations while staying connected with your team.
• Mental Health: We support your mental well‑being with our annual Mental Health Day.
• Physical Health: Our office infrastructure provides state‑of‑the‑art workspaces with ergonomic design to enhance your health and productivity, while staying fit on your commute with your JobRad .
• Professional Development: Utilize training opportunities to develop and stay current with your skills.
• Company Pension Plan: We support your financial security for the future with an attractive contribution.
• Working Environment: You’ll experience a respectful and friendly workplace culture, characterized by transparency and a family‑like corporate culture.
• Vacation and Paid Time Off: Enjoy 30 days of vacation and additional paid leave for special occasions.
• International Collaboration: As an international company, we successfully overcome time zones and language barriers, providing you an international work atmosphere.
• Social Activities: Strengthen your commitment and team cohesion through team‑building events, participating in sports events and social activities.
• Long‑Term Stability: With over two decades of experience, we are a reliable employer for our employees.
• Get together: Work hard, play hard — we come together twice a year for our company celebrations, strengthening our team bonds.
• Modern Workspaces: Our office infrastructure offers state‑of‑the‑art workspaces with ergonomic design for your comfort and health.
• Corporate Culture and Values: You become part of a positive corporate culture that embraces values such as diversity and inclusion.