Customer Experience Specialist

Customer Experience Specialist (f/m/d)

Focus E-Mail Marketing & Marketing Automation

When it comes to intelligent kitchen equipment and digital products, the RATIONAL Group is the global market and technology leader. Now its 2.800-some employees around the world need help. They need someone with brains, tenacity, and enthusiasm. Someone like you. Someone with professional marketing execution and digital expertise.

As a Customer Experience Specialist, you continuously optimize and evolve our marketing platforms and digital touch points, empower local experts to unlock the full potential of our digital infrastructure and actively shape change in a globally connected organization.

If you thrive in an international environment, enjoy taking ownership and want to work in a team that thinks and acts entrepreneurially, this is your place. Join us and help shape global impact.

Start: immediately, temporary contract: 2 years

Location: Germany, Landsberg am Lech

Your Tasks

• Be part of the Customer Journey Management Team with a strong focus on email marketing and digital campaigns
• Support the global, data driven marketing activities of the RATIONAL Group
• You further improve, extent and automate our communication channels and processes based on the technology stack of Salesforce
• Work closely with Marketing Communication teams to deliver outstanding customer experiences across all touchpoints by defining and realizing the customer journey, email campaigns and enabling your colleagues
• Collaborate with local subsidiaries worldwide to implement smart CX concepts and new (digital) touchpoints
• Enable and support data driven, personalized and omnichannel communication
• You take care of the design, coordination and implementation of CRM and digital communication standards
• Evaluate technology and tool requirements and implement best practice approaches
• Plan, execute and monitor international digital campaigns in close cooperation with Product Marketing, Field & Industry Marketing and Digital Communication teams
• Support subsidiaries with newsletter creation and sending, target group selection, local campaign and activity planning

Your Profile

• Proven experience in Email Marketing and Digital Campaign Management, preferably in a B2B environment
• Sound knowledge of CRM and Marketing Automation (Salesforce Marketing Cloud / Sales Cloud is a strong plus)
• Strong digital understanding and experience working with external agencies and internal marketing teams
• Ability to translate ideas into effective digital communication concepts
• Excellent communication skills and fluency in German and English
• High level of enthusiasm and motivation to continuously improve customer experience and enable, train and support colleagues across regions
• Team oriented mindset
• Entrepreneurial attitude with the ambition to act as an "entrepreneur within the enterprise"
• Willingness to travel internationally on occasion

Our Benefits

• 38-hour week and 30 days vacation
• Flexible working hours and mobile working
• Attractive, performance-related remuneration and other financial benefits
• Excellent company restaurant and meal allowance
• EGYM Wellpass and bicycle leasing
• Work-life balance, for example through RATIONAL childcare during the holidays
• Team events, summer party and Christmas party
• Opportunities for internal and external further training
• and there is so much more: Find out more here