Digital and Content Marketing Specialist

Overview

Content & Digital Marketing Manager (m/f/d)

Location: Germany | Full-time (100%)

Drive Digital Visibility. Create Impact. We are looking for a hands-on and performance-oriented Content & Digital Marketing Manager (m/f/d) to support and continuously optimize the digital presence of the iAM Marketplace and its subbrands. In this role, you will execute content initiatives, manage website and webshop updates, and support digital campaigns that increase visibility, engagement, and qualified leads. You will work closely with Brand, Product Marketing, and Events & Channel Marketing to bring strategies to life across digital channels. This position is ideal for a motivated digital marketing professional who combines creativity with structured execution and data-driven thinking.

Responsibilities

• Content Creation & Publishing
  • Plan, create, and publish engaging content for:
    • Website & webshop
    • Blog articles, case studies, and interviews
    • Email campaigns and newsletters
    • Social media content (in collaboration with Brand & Product Marketing)
    • Brochures, one-pagers, and campaign assets
  • Support packaging and product-related communication materials
  • Ensure brand consistency and alignment with product messaging
  • Maintain editorial calendars and content workflows

• Website & Webshop Management
  • Support ownership and optimization of the iAM Marketplace website and webshop
  • Coordinate CMS updates, landing pages, and product content
  • Contribute to improvements in:
    • User experience (UX)
    • SEO and search visibility
    • Conversion paths and lead capture forms
  • Ensure leads are properly tracked and handed over to relevant teams

• Digital Campaign Support
  • Support execution of digital campaigns for:
    • Brand initiatives
    • Product launches
    • Events and partner campaigns
  • Assist with performance marketing measures (Google Ads, LinkedIn Ads, retargeting) within defined budgets
  • Distribute email and CRM campaigns in compliance with GDPR and internal guidelines

• Analytics & Optimization
  • Monitor traffic, engagement, and conversion KPIs
  • Support campaign reporting and performance analysis
  • Contribute to A/B testing and continuous improvement initiatives
  • Coordinate with external agencies (SEO, paid media) within defined scope

Minimum Qualifications

• Degree in Marketing, Digital Media, Business Administration, or comparable qualification
• 2–5 years of professional experience in digital marketing, content marketing, or performance marketing
• Hands-on experience with:
  • CMS systems
  • SEO basics and paid search
  • Email marketing tools
  • Web analytics tools (e.g., Google Analytics)
• Structured, reliable, and proactive working style
• Strong communication skills and collaborative mindset
• Fluent in German and English (written and spoken)

What We Offer

• Clear responsibilities with growing ownership
• Performance-based environment with defined KPIs
• Bi-annual feedback and development discussions
• Cross-functional collaboration in an international setting
• Opportunities for professional growth and skill development

This role offers the opportunity to actively contribute to digital growth and brand visibility while developing expertise in content, digital performance, and lead generation within a structured and supportive environment.