Digital Marketing Expert (Performance & Demand Generation)

Digital Marketing Expert (Performance & Demand Generation)

The Role

ShapeBlue is looking for a Digital Marketing Expert to support and scale our overall marketing efforts – from demand generation and digital campaigns to content, website, and brand presence.

You will play a role in driving pipeline growth while also contributing to the broader marketing function, including website optimisation, content creation, social media, and campaign execution. This is a hands‑on role suited to someone who combines analytical thinking with creative execution and enjoys working across multiple areas of marketing in a B2B technology environment.

Key Responsibilities

• Contribute to the company’s overall marketing and demand generation strategy aligned with revenue goals.
• Plan, manage, and optimise multi-channel digital campaigns (LinkedIn, Google Ads, YouTube, X, Reddit, and others).
• Own and continuously improve website performance, including user journeys, conversion rates, and content updates.
• Develop and execute integrated demand generation campaigns to drive awareness and inbound pipeline.
• Analyse campaign and channel performance, providing actionable insights to improve marketing effectiveness and ROI.
• Collaborate with technical teams to create and promote high‑value content (blogs, white papers, solution briefs, case studies).
• Support the creation of marketing collateral (presentations, emails, videos, product materials).
• Manage and grow the company’s social media presence and engagement across key platforms.
• Monitor and support SEO efforts to improve visibility and organic growth.
• Support the marketing strategy for the new Partners generation.

Requirements

• 5+ years of experience in digital marketing (performance marketing, PPC, SEO, demand generation and similar)
• Proven experience in creating and executing successful demand generation strategies
• Experience with paid advertising platforms (LinkedIn, Google Ads, YouTube, X)
• Understanding of SEO, PPC, email marketing, and content-driven growth
• Hands‑on experience with analytics tools such as Google Analytics and campaign optimisation
• Experience with CMS and marketing tools (WordPress, Elementor, MailChimp or similar automation tools)
• Familiarity with Hubspot
• Strong analytical mindset with the ability to turn data into actionable insights
• Excellent English communication skills (preferably native speaker)
• Ability to manage multiple priorities in a fast-paced environment

Nice to Have

• Experience in B2B or enterprise technology marketing
• Background in IT or cloud infrastructure industry
• Experience running campaigns in high-growth environments
• Familiarity with tools like Adobe Photoshop or Illustrator

What We Offer

• Fully remote position (Europe-based; UK preferred)
• Competitive salary and performance‑based bonus
• Flexible holiday and leave policy
• Collaborative and supportive work environment
• Opportunity to work in an employee‑owned company
• Ongoing training and development in a fast‑evolving technology space

This position is fully remote, but applicants must be located in Europe, preferably the United Kingdom.