Digital Marketing Specialist, SEO, Brand Reputation

• Develop and execute comprehensive digital marketing strategies aligned with business goals.
• Create and manage marketing campaigns across multiple digital channels.
• Identify opportunities to increase brand awareness, website traffic, and lead generation.
• Monitor industry trends and recommend new marketing initiatives.
• Develop and implement SEO strategies to improve organic search visibility and rankings.
• Conduct keyword research, competitor analysis, and content gap analysis.
• Perform SEO audits and provide recommendations for technical improvements.
• Monitor website performance and collaborate with the Web Developer on technical SEO implementation.
• Track search rankings, organic traffic, and SEO performance metrics.
• Develop and manage backlink acquisition strategies.
• Conduct outreach to publishers, bloggers, industry websites, and media outlets.
• Build relationships with industry influencers and strategic partners.
• Monitor backlink profiles and domain authority growth.
• Develop and manage content marketing strategies and editorial calendars.
• Plan blog content, educational resources, landing page content, and thought leadership initiatives.
• Coordinate with content writers to ensure SEO optimization and brand consistency.
• Review and approve content prior to publication.
• Develop social media strategies and content plans.
• Manage company presence across Facebook, Instagram, LinkedIn, YouTube, and other relevant platforms.
• Schedule and oversee content publishing activities.
• Monitor audience engagement and online conversations.
• Analyze social media performance and recommend improvements.
• Monitor online reviews, brand mentions, social media discussions, and media coverage.
• Develop strategies to improve brand sentiment and public perception.
• Respond to reputation-related concerns and escalate issues when necessary.
• Implement review generation and testimonial acquisition initiatives.
• Develop media outreach strategies and press release campaigns.
• Build relationships with journalists, bloggers, podcast hosts, and industry publications.
• Secure interviews, guest articles, speaking opportunities, and media placements.
• Support thought leadership and authority-building efforts.
• Develop advertising strategies across Google Ads, Meta Ads, LinkedIn Ads, and other platforms.
• Coordinate with internal teams or vendors on campaign execution.
• Monitor campaign performance, budgets, and ROI.
• Recommend optimization opportunities based on campaign data.
• Develop email marketing strategies and customer nurture campaigns.
• Create audience segmentation and engagement plans.
• Monitor campaign performance and optimize for open rates, engagement, and conversions.
• Monitor KPIs across SEO, social media, website traffic, advertising, and lead generation.
• Prepare weekly and monthly performance reports.
• Analyze marketing data and provide actionable recommendations.
• Present results and strategic recommendations to leadership.
• Collaborate with Graphic Designers, Video Editors, Web Developers, Content Writers, and external vendors.
• Manage project timelines, deliverables, and campaign execution.
• Ensure marketing initiatives are completed on schedule and aligned with business objectives.
• Provide direction and feedback to creative and technical team members.

Requirements

• Minimum 5 years of digital marketing experience.
• Strong expertise in SEO, backlink building, content marketing, reputation management, and digital strategy.
• Experience managing multi-channel digital marketing campaigns.
• Proficiency with Google Analytics, Search Console, Ahrefs, SEMrush, and marketing platforms.
• Excellent communication, project management, and analytical skills.