Senior Digital Marketing Specialist

Overview

Production & Marketing Automation Execution

Responsibilities

• Build and execute digital assets within HubSpot, including emails, email templates, workflows and automations, forms and progressive fields, nurture streams, landing pages and thank-you pages
• Implement production tasks following defined processes, requirements and quality standards
• Assist in scheduling, testing, and deploying email campaigns
• Conduct quality assurance checks across all assets (links, rendering, formatting, tagging, naming conventions)
• Maintain consistency and accuracy across HubSpot campaigns, assets, and folders
• Support list creation, segmentation, and basic performance monitoring
• Website Content Production (Drupal): update, edit, and publish front-end web content in Drupal
• Maintain page accuracy, formatting, and metadata according to brand and UX guidelines
• Upload images, files, and assets using established templates and content guidelines
• Perform content quality checks prior to publishing to ensure consistency and compliance
• Support recurring updates, campaign landing page refreshes, and content maintenance needs
• Cross-Functional Support & Collaboration: support internal marketing team requests for HubSpot and Drupal execution
• Partner with the Senior Digital Marketing Specialist to implement best practices and improve execution workflows
• Collaborate with segment marketing teams and content owners to obtain requirements and clarify production needs
• Communicate project status, risks, and timelines to stakeholders
• Assist with light copy editing and formatting when needed to ensure clean and clear content delivery

Qualifications

• 4 + years of digital marketing production experience (marketing automation, website updates, or campaign execution)
• Hands-on experience with HubSpot and/or Drupal preferred.
• Experience working in a structured production or agency environment a plus.
• HubSpot and/or Drupal certification
• Bachelor’s degree in Marketing, Communications, or Digital Media preferred.
• Proficiency in HubSpot, Drupal, and MS Office; familiarity with Canva or Adobe Creative Suite is a plus
• Basic understanding of HTML/CSS is helpful but not required
• Strong organizational skills and ability to manage multiple requests with tight deadlines
• Exceptional attention to detail and commitment to accuracy
• Strong communication and collaboration skills
• Ability to follow established processes while also identifying opportunities to improve them

Hard Skills

• digital marketing production
• marketing automation
• website updates
• campaign execution
• HTML
• CSS

Soft Skills

• organizational skills
• attention to detail
• communication skills
• collaboration skills
• ability to manage multiple requests
• commitment to accuracy

Certifications & Qualifications

• HubSpot certification
• Drupal certification