Senior Marketing Operations Specialist

Responsibilities

• Optimizing audience activation strategies within our tech stack to ensure marketing campaigns and activation dollars target the right audiences at the right time.
• Establishing use cases and requirements for marketing technology tool set to ensure they align with overall marketing vision.
• Collaborating and partnering with IT and other Marketing teams to understand and onboard new tools as well as optimize existing ones.
• Building and recommending process changes for technology and/or capability adoption.
• Finding additional efficiencies, optimization areas and innovation points across the existing tool set.
• Evaluating and embedding AI capabilities within existing marketing workflows and technologies to drive automation, scale operations, and discover new efficiencies.
• Supporting and communicating key milestones, activities and KPIs that measure the efficacy of our business use cases that our tools support.

Requirements

• Have 5-8 years of relevant marketing experience and a Bachelor's degree.
• Have the capability to interpret business requirements and define or recommend the audience strategy based on the business needs of stakeholders.
• Have experience successfully utilizing customer data platforms (CDP), marketing automation platforms, account-based marketing platforms, CRM or other digital tool sets.
• Demonstrate good knowledge of SDLC and business processes.
• Proficiency in optimizing audience activation strategies and leveraging marketing technology tools to enhance campaign effectiveness.
• Experience evaluating AI capabilities and driving process improvements to maximize operational efficiency.

Tools & Technologies

• CRM
• Marketing Technology Tool Set
• Digital Tool Set