Digital Transformation Berater

We are looking for an experienced Omnichannel Orchestration Architect to join us at a pivotal moment of transformation.

While an omnichannel marketing ambition exists, the underlying technology architecture, data foundation, and cross-channel orchestration capabilities are not yet fully defined or connected . This role will act as the driving force to build this foundation — translating strategic intent into a scalable, technology-enabled omnichannel ecosystem .

You will bridge business, data, and technology , connecting CRM (Salesforce Life Sciences Cloud), web (AEM), content, and other customer touchpoints into coherent, end-to-end customer journeys across a global, multi-country environment.

This is a hands‑on, highly conceptual role focused on defining the “how” behind omnichannel.

Tasks

• Assess the current omnichannel landscape across countries — identifying gaps in integration, data foundation, and channel execution, and mapping customer journeys across touchpoints
• Design the end-to-end target architecture spanning CRM, web, content, campaign platforms, and data layer — defining integration patterns, data flows, and interoperability
• Build a unified customer data foundation covering HCP/HCO profiles, identity, consent, and interaction data — including governance and activation across channels
• Define cross-channel orchestration logic across field force, digital, and medical engagement — enabling segmented, triggered, and personalized journeys instead of siloed execution
• Integrate content lifecycle and governance into the ecosystem — from creation through MLR review, approval, DAM storage, and channel activation — supporting modular reuse and compliant personalization
• Translate commercial excellence vision into a pragmatic roadmap — prioritizing use cases, pilot markets, and a phased rollout that balances near-term delivery with long-term architecture
• Define the target operating model and capability gaps — including recommendations for roles, team structure, and partner setup needed to execute omnichannel at scale
• Serve as a senior cross-functional integrator — aligning business, IT, CRM, digital, and data stakeholders around a shared understanding of how omnichannel is technically enabled

Qualification

• 10+ years in omnichannel strategy, MarTech architecture, CRM, or digital transformation — with a proven track record of designing integrated, end-to-end marketing technology ecosystems
• Deep expertise across CRM (ideally Salesforce Life Sciences Cloud), web and content ecosystems (AEM, DAM), marketing automation, and customer data architecture (CDP, identity, data platforms)
• Ability to translate business ambition into technical and data architecture — identifying gaps, dependencies, and integration needs in complex environments
• Experience in global, multi-market organizations with varying levels of maturity
• Strong stakeholder management skills and the ability to align diverse teams around an emerging vision

What Success Looks Like

• A clear target omnichannel architecture and data model defined in the first phase
• Transparent view of what is missing today — systems, data, and capabilities
• First pilot use cases demonstrating connected, integrated omnichannel journeys
• A concrete roadmap for scaling, including future capability build and hiring needs

Requirements

Start : July (latest early August)

Duration : 6 months

Capacity : minimum 30 hours/week

Location : on-site (Frankfurt am Main) and remote