Director, Content & Editorial Strategy, B2B Commercial Marketing

Stellenbeschreibung:

Define and execute a comprehensive B2B content strategy aligned with business growth priorities, target industries, and buyer personas.
Position content as a strategic driver of demand generation, pipeline growth, and brand differentiation.
Lead integrated content planning across campaigns, solutions, events, and ongoing marketing programs.
Ensuring content aligns with every stage of the buyer journey, from awareness through conversion and expansion.
Provide strategic direction and quality oversight for thought leadership, client success stories, solution marketing, and digital experiences.
Lead editorial strategy and narrative development across social media channels.
Partner with Digital Marketing on content distribution, paid promotion strategies, and performance optimization.
Establish and maintain enterprise editorial standards, voice, and tone.
Define and monitor KPIs tied to engagement, conversion, and pipeline impact.
Lead, mentor, and develop content and social media professionals.

10+ years of B2B content strategy, editorial leadership, or content marketing experience.
Experience within enterprise services, technology services, business process outsourcing, or related industries preferred.
Demonstrated success in building content programs that drive pipeline growth and market differentiation.
Experience leading content teams and cross-functional initiatives in matrixed organizations.
Expertise across thought leadership, case studies, digital content, sales enablement, and social media.
Strong experience developing executive thought leadership and market-facing narratives.
Exceptional storytelling, editorial judgment, writing, and communication skills.
Strategic mindset with the ability to operate at both executive and hands-on levels.
Strong analytical capabilities with experience measuring and optimizing content performance.