Director, Demand Generation

Stellenbeschreibung:

Overview

Own top-of-the-funnel growth and accelerate pipeline velocity through a cohesive digital roadmap including the website, SEO/SEM, AEO, paid social, and content syndication. Partner with the Integrated Campaigns and Sales teams to deploy targeted "always-on" and bespoke digital plays for Tier 1 accounts. Work seamlessly with Global Corporate Marketing to adapt brand-level initiatives for local relevance in EMEA and APAC markets, as well as INTL integrated marketing function to align closely with Sales Campaigns. Own the Digital Demand engine across the region including close collaboration with field leaders, providing confidence around strategic approach, channel selection and regular reporting and results updates. Implement advanced lead nurturing programs to seamlessly guide prospects through the international sales funnel from awareness to consideration to purchase. Establish a strict "test-measure-learn" framework. Utilise data and analytics tools to track key performance indicators (KPIs) and provide consistent, actionable reporting to stakeholders. Institute a "value creation" mindset across all international planning activities, managing operational budgets effectively.

Requirements

15+ Years of Experience: You’ve spent significant time mastering the digital landscape in a manager capacity, specifically within the B2B SaaS or Fintech space.
Strategic Mindset: You can zoom out to build a 12-month strategy and zoom in to optimise a $60k/month paid media spend.
ABM/AI Expert: Deep experience with intent data platforms (e.g., 6sense, Demandbase, Usergems, Clay) and executing digital plays that move the needle on specific accounts.
Matrix Native: You are adept at navigating complex, global organisations, influencing stakeholders across time zones and departments without direct authority.
Tech Stack Savvy: Expert-level knowledge of Salesforce, Marketo (or similar MAPs), and the modern ad-tech stack.

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Hard Skills