Director of Demand Generation, Marketing Operations

Responsibilities

• Own the execution of our demand engine – campaigns, paid media, BDR alignment, nurture – while also owning the HubSpot stack, attribution model, and the reporting that every function depends on.
• Execute integrated campaign programs across new business and expansion – translating strategy into programs that move measurable pipeline.
• Manage paid media performance across search, paid social, and retargeting, including agency relationships, channel mix, and efficiency.
• Build and maintain segmented nurture tracks that convert leads over time, not just at the top of the funnel.
• Manage BDR alignment: lead quality standards, handoff workflows, and outbound enablement.
• Own events strategy as a demand channel, with pipeline tracking before and after each event.
• Manage third-party publication placements focused on lead generation outcomes.
• Own HubSpot end-to-end: attribution, data hygiene, dashboard buildout, and ongoing optimization.
• Design and calibrate the lead scoring model so it reflects actual pipeline quality – not just activity.
• Serve as the team's centralized reporting hub: every function gets accurate, timely performance data.
• Define and maintain unified marketing processes and Asana infrastructure.
• Own closed-loop attribution reporting that connects marketing activity to pipeline and revenue across every channel.
• Manage intent lead routing and workflow management; manage Chili Piper in partnership with RevOps.
• Partner with RevOps on system alignment and shared reporting.
• Evaluate and manage the marketing tech stack – vendor relationships, renewals, and recommendations for new tools.

• 10+ years in B2B SaaS marketing with significant experience in both demand gen and marketing operations, including prior ownership of a marketing ops function at scale.
• A track record operating at or near Director/VP level, with real pipeline accountability – not just reporting on it.
• Proven ability to build and optimize a demand engine from strategy through measurement in a high-growth environment.
• Deep HubSpot expertise; experience with Chili Piper, intent tools, and attribution modeling a strong plus.
• Experience managing paid media programs – agency or in-house – with a focus on efficiency, not just volume.
• Comfortable in a player‑coach role: able to manage direct reports while still owning hands‑on execution.
• Strong collaborator who thrives when creative direction comes from above and execution ownership is yours.