Director, Lifecycle Marketing

Director Lifecycle Marketing (Marketing): Lead and execute multi‑channel lifecycle marketing campaigns to drive member engagement from enrollment through ongoing benefit use with an accent on data‑driven conversion optimization and personalized member journeys. Focus on designing automated, compliant marketing programs and analyzing KPIs to improve activation and sustained participation.

Location: Must be based in the United States with authorization to work without sponsorship.

Salary: $100,000 - $120,000 annually (NYC‑based applicants)

Company

Progyny is a global leader in women’s health and family building solutions, partnering with employers and health plans to provide comprehensive fertility and women's health benefits.

What you will do

• Develop and execute targeted campaigns to convert interest into enrollment completion.
• Lead post‑enrollment lifecycle marketing strategies to drive activation and sustained engagement.
• Build automated multi‑channel journeys across email, SMS, and push notifications.
• Segment audiences for personalized marketing experiences.
• Define and report on lifecycle KPIs and optimize campaigns based on data insights.
• Collaborate with product, legal, and analytics teams to ensure compliance and alignment.

Requirements

• Must be based in the United States and authorized to work without sponsorship.
• 8+ years experience in lifecycle, CRM, or retention marketing, preferably in healthcare or digital health.
• Proven success improving conversion and engagement through data‑driven automated campaigns.
• Hands‑on experience with lifecycle marketing and analytics tools (e.g., Braze, HubSpot, Looker).
• Strong understanding of B2B2C marketing dynamics and compliance (HIPAA, CAN‑SPAM).
• Excellent project management and communication skills.

Nice to have

• Experience building enrollment or conversion journeys in regulated environments.
• Familiarity with healthcare engagement funnels and behavioral marketing techniques.
• Background in A/B testing and journey optimization.
• Copywriting or content experience translating complex health topics.

Culture & Benefits

• Family‑friendly benefits including paid parental leave and fertility support.
• Health, dental, vision, and life insurance options.
• Paid time off including vacation, sick leave, and flex days.
• Company equity, bonus program, and 401(k) with match.
• Learning and development programs and mentorship.
• Hybrid work with 3 days a week in NY office and onsite meals/snacks.