Divisional Marketing Manager - Lending (m/f/d)

In this senior, hands-on role you define and execute global GTM plans for Lending, aligning Marketing, Product, and Sales to drive demand and revenue. You will collaborate with a centralized marketing team to build impactful campaigns, amplify the brand, and accelerate pipeline growth. You’ll craft messaging and assets, enable sales with insights and tools, and run full-funnel programs in German and English. This position offers creative freedom, cross‑functional impact, and the chance to shape SAP Fioneer’s marketing in a fast‑paced fintech environment.

• flexible work environment
• creative freedom
• diverse and global team
• career progression opportunities
• competitive compensation
• ambitious, industry-shaping project

• Develop and manage comprehensive GTM plans for key portfolio products, including launch planning, messaging, competitive positioning, and cross‑functional alignment
• Create high‑quality assets (playbooks, presentations, web pages, brochures, videos, one‑pagers) to support awareness, consideration, and sales engagement
• Enable Sales with insights and tools, run enablement sessions, refine collateral based on feedback and usage data
• Build and run full‑funnel campaigns in German and English across webinars, sponsored content, paid social, email, search, PR, and ABM
• Plan and manage participation in events, conferences, and roundtables, collaborating with central Events team to deliver compelling stories with demos and collateral

• 5+ years in B2B marketing or sales in fintech, financial services, or software/SaaS, with Lending solution focus preferred
• Proven ability to market to senior banking decision-makers and enablement experience translating complex product capabilities into value
• C2-level fluency in German and English for customer-facing content and campaigns
• Strong execution skills with a structured, project-driven approach in fast-paced environments
• Collaborative mindset with excellent communication, creativity, and initiative for cross‑team Go‑to‑Market work

• collaboration
• excellent communication
• creative initiative
• go-to-market planning
• sales enablement
• ABM (account-based marketing)