European Channel Sales Manager (Consumer Electronics)

Key Responsibilities

1. Greenfield Market Entry & Sales Execution

• Own the end-to-end development of new markets across Europe, transitioning territories from zero presence to fully operational sales channels
• Lead the identification, negotiation, and onboarding of key 3C retail chain partners (e.g., MediaMarkt, Saturn, Elkjøp, and specialist audio/tech retailers)
• Drive the entire sales cycle from lead generation and business development to contract closure, ensuring strict adherence to brand guidelines and aggressive sales targets
• Establish robust terminal sales activation mechanisms to ensure high visibility and rapid stock rotation in retail environments

2. Channel Empowerment & Operational Management

• Serve as the primary point of contact for strategic retail partners, fostering long‑term relationships and ensuring high levels of partner satisfaction
• Develop and deploy standardized sales methodologies, localized product training (focusing on AI features and voice technology), and comprehensive sales toolkits to empower channel partners
• Manage order lifecycles, ensuring seamless communication between internal stakeholders and external partners
• Design and implement scalable channel management SOPs tailored to the European market to optimize operational efficiency

3. Market Intelligence & Inventory Control

• Collaborate with the Marketing team to execute local campaigns, product launches, and in‑store demonstrations to boost brand visibility for high‑tech smart devices
• Conduct weekly forecasting and reporting on revenue, sell‑through rates, and inventory levels to maintain healthy stock turnover
• Monitor competitor activities—including product specs (especially competing AI assistants and smart devices), pricing strategies, and channel promotions—and provide actionable insights to refine sales tactics
• Represent the company at industry trade shows (e.g., IFA Berlin), preparing professional business proposals and quotations

Requirements

• Bachelor’s degree or above; majors in Marketing, International Trade, or Electronics/Telecommunications are highly preferred.
• 3–5 years of hands‑on experienc e in offline 3C/FMCG retail channel sales within European markets. Proven experience in greenfield market developmen t is a significant advantage.
• Deep familiarity with the IT and Consumer Electronics landscape in Europe; strong industry acumen regarding smart hardware and IoT trends is essential.
• Exceptional negotiation skills and data‑driven analytical capabilities. Must be target‑oriented, highly self‑motivated, and possess a "pioneering" mindset to tackle challenges in new markets.
• Ability to manage multi‑country projects independently while demonstrating excellent cross‑functional collaboration skills (working closely with Product, Marketing, and Supply Chain teams)

What We Offer

• Autonomy : A high‑impact role where you build the European playbook for a high‑growth tech brand
• Innovation : Work with industry‑leading AI and voice recognition technology that is shaping the future of consumer electronics
• Backing : The stability of a Chinese‑listed corporation combined with the agility of a startup‑like greenfield project, supported by a mature Overseas Hub