Field and Product Marketing Leader

Stellenbeschreibung:

Grow GenAIz’s footprint with pharmaceutical, biotechnology, and life sciences manufacturing, research, and development organizations
Report to the Chief Revenue Officer/commercial leader
Execute field and product marketing activities that increase brand visibility and generate new pipeline
Collaborate with Product, Engineering, and Sales
Identify conferences, trade shows, roadshows, virtual events, and other event opportunities
Plan and prepare events, arrange prospect meetings, create and deliver event content, support Sales and Business Development onsite, and follow up to convert participation into Marketing Qualified Accounts
Support Sales with targeted, data-driven Account Based Marketing activities
Run sales development campaigns using outbound CRM campaigns and LinkedIn Sales Navigator
Drive inbound marketing through LinkedIn, social media, and content marketing
Convert interest into sales meetings and demos using landing pages and web/digital content
Develop product messaging, Ideal Customer Profiles, Buyer Personas, and sales collateral with Product Management
Support sales enablement materials and training
Collaborate with the CFO to manage the marketing budget, monitor invoicing and billing, and build business cases for expenditures
Measure marketing effectiveness using data-driven approaches and identify improvements
Potentially evolve into a Head of Marketing role and hire and lead a small marketing team and agencies

Requirements

A Bachelor’s degree or college certification in Marketing, Communications, Commerce or related field
At least 3 years’ experience in field, product or content marketing for software, SaaS, or AI solutions or services for business (B2B), with at least 1 of those years in an early-stage startup
Proven experience developing and running Field Marketing, Account Based Marketing (ABM), content marketing, or other campaigns driving qualified marketing accounts
Bilingual in English and French
Must be based in Canada and available Eastern Time hours, 9am ET to 5pm ET
Experience with HubSpot MarketingHub or similar CRM/marketing automation platform is advantageous
HubSpot MarketingHub certification is advantageous
Experience with HubSpot ContentHub or WordPress CMS is advantageous
HubSpot ContentHub certification is advantageous
Experience with HubSpot SalesHub or similar SMB-focused CRM/sales force automation platform is advantageous
HubSpot SalesHub certification is advantageous
LinkedIn Sales Navigator and LinkedIn Ads experience is advantageous
Pharmaceuticals, Biotechnology, or Life Sciences experience is advantageous
Ability to work independently while balancing collaboration and independent action
Excellent time management and ability to rapidly prioritize shifting or conflicting requirements
Based in Quebec or Ontario is advantageous

Core Competencies

Demonstrates expertise in Field Marketing, Account Based Marketing (ABM), and content marketing strategies to drive qualified marketing accounts. Proficient in utilizing CRM and marketing automation tools to enhance brand visibility and generate sales leads.