Field Marketing Specialist

Stellenbeschreibung:

Support execution of the regional marketing strategy across Australia and New Zealand.
Assist in planning, executing, and optimizing ANZ demand generation campaigns across digital, events, and partner marketing.
Support local trade shows, customer meetups, hosted webinars, and virtual experiences.
Coordinate event logistics, speaker preparation, KBYG documentation, and follow-up tracking.
Track ANZ leads, monitor pipeline influence, and partner with BDRs and Sales on follow-up and reporting.
Support the ANZ sales team with toolkits, event decks, one-pagers, KBYGs, and campaign updates.
Collaborate with global digital teams on regional paid programs and content syndication.
Coordinate with ANZ digital and event agencies and vendors.
Track marketing KPIs and campaign effectiveness using CRM and BI tools, reporting ROI and optimization opportunities.

Requirements

3–5 years of marketing experience in a B2B technology company, preferably in security, cloud-native, or developer tooling spaces.
Experience supporting field or regional marketing initiatives in the ANZ market.
Strong organisational skills with keen attention to detail and the ability to juggle multiple projects.
Proven ability to collaborate cross-functionally with Sales, Digital, Partner Marketing, and Operations teams.
Comfortable working in a fast-paced, remote-first, startup environment.
Excellent verbal and written communication skills in English.
Willingness to travel approximately 20–25% across the region for events and team collaboration.

Core Competencies

Demonstrates expertise in executing regional marketing strategies and optimizing demand generation campaigns across digital and event channels. Proficient in tracking marketing KPIs and collaborating with cross-functional teams to enhance campaign effectiveness in the B2B technology sector.