Field Marketing and Events Manager

Responsibilities

• Define and execute a North America field events plan to enhance brand visibility and achieve measurable business goals.
• Develop and execute localized marketing strategies to drive demand, generate leads, and accelerate the sales pipeline in specific regions.
• Build collaborative relationships with key internal stakeholders (regional sales stakeholders, marketing, content, product, client success) and external partners to create and deliver seamless, impactful events aligned with business goals.
• Plan and execute a broad range of events, from high-touch executive dinners to mid-scale multi-city roadshows, with clear objectives, tracking, and measurement for each event.
• Lead event execution, including budgeting, pre- and post-event marketing, logistics, vendor management, and post-event analysis for regional events.
• Track key event metrics for North America events such as attendance, leads generated, opportunities and pipeline generated, and client feedback to evaluate event success.
• Track event performance metrics and KPIs, presenting actionable insights to stakeholders to drive continuous improvement.
• Leverage company websites, online content, industry trends, and emerging technologies to enhance the client experience and event effectiveness.

Qualifications

• 5+ years in field/corporate events management within a technology, software or e-commerce organization with a focus on North America events.
• Previous experience in events and field marketing within the e-commerce sector, with a focus on engaging e-commerce audiences.
• Demonstrated experience leading and executing industry events, similar to Shoptalk, NRF, or eTail.
• Successful ownership and management of event budgets across varying scale and complexity.
• Proven experience planning and executing events with clearly defined budgets, objectives, and measurable KPIs.
• Strong understanding of core marketing metrics and their application in measuring event success and field marketing impact.
• Experience with event management tools and platforms, such as Asana, Marketo, Cvent, Salesforce, HubSpot, and virtual event platforms.
• Excellent project management, communication and organizational skills, with attention to detail and a focus on meeting deadlines.
• Proven ability to collaborate effectively with senior cross-functional stakeholders, including Sales and Client Success, to align marketing initiatives with broader business objectives.

ATS Optimization Keywords

Hard Skills

• event management
• budget management
• KPI measurement
• lead generation
• demand generation
• marketing strategy development
• event execution
• post-event analysis
• logistics management
• performance tracking

Soft Skills

• project management
• communication
• organizational skills
• collaboration
• attention to detail
• deadline management