Field Marketing Manager, US East Coast

Responsibilities

• This role plays a key part in driving pipeline growth across new and existing business through events, digital campaigns, and close collaboration with our US sales team and channel partners.
• You’ll be the go-to person for sales reps and members of the marketing team and responsible for bringing our global marketing strategy to life in the US market.
• You will work closely with our Global Demand Generation Manager, who focuses on campaign strategy and systems, while you take ownership of execution and regional impact.
• The role is reporting into the VP Marketing.
• Lead US field marketing to drive pipeline growth, owning programs that support both new customer acquisition and expansion within existing accounts while ensuring high-quality, on-brand execution.
• Collaborate closely with Sales, Tech Alliances, and Channel partners to align on target accounts, event strategies, follow-up plans, and co-marketing initiatives that strengthen regional pipeline impact.
• Execute regional campaigns and events across digital, in-person, and virtual formats, managing promotion, logistics, vendors, and timelines to deliver effective, high-impact experiences.
• Track and optimize performance by monitoring key metrics, reporting on engagement and pipeline contribution, and continuously refining activities to improve results.

Requirements

• 2–5 years of experience in B2B marketing, preferably in SaaS, cybersecurity, or enterprise tech
• Proven experience executing events or field marketing programs
• Ability to manage multiple events and campaigns simultaneously
• Experience working with or supporting sales teams
• Knowledge of Account Based Marketing & Account penetration (up-sell & cross sell)
• Familiarity with marketing and CRM tools (e.g., Pardot is a MUST; HubSpot, Salesforce, etc)
• Data-driven mindset with ability to track and report on performance & cost (ROI)
• Strong communication skills, especially in cross-functional settings
• Willingness to travel up to 25% within the region and internationally.