Field Marketing Specialist

The Field Marketing Specialist ensures that Maaco shops deliver on our brand promise while serving as the primary marketing interface for Maaco franchisees. This role is equal parts strategist and operating partner: translating national campaigns into local activations, testing new ideas, and ensuring every shop converts lead volume into repair orders.

Key Responsibilities:

• Shop Performance Optimization – Partner with operations to diagnose barriers and deploy local marketing solutions that lift estimates and repair orders.
• Innovation Engine – Test new tactics and evaluate scalability across the system.
• Brand Consistency – Ensure shops execute against brand standards and promotions deliver the Maaco customer promise.
• Insights & Reporting – Provide actionable insights to marketing leadership, surfacing best practices that influence broader field marketing playbooks.
• Communication – Hold one-on-one communications with DMAs and franchisees across the system to communicate local marketing and media plans.
• Customer Engagement – Lead all consumer efforts including Call Center, Reputation Management, and Promotions.

Qualifications:

• Must be able to work in the United States on an ongoing basis without sponsorship.
• 5+ years in field, retail, or multi‑unit marketing (corporate or franchise experience strongly preferred).
• Proven success executing local marketing plans that delivered measurable growth.
• Business acumen with budget ownership or P&L exposure a plus.
• Strong, collaborative working partner; builds trust with field and cross‑functional teams.
• Excellent communicator who can make insights actionable for both leadership and shop‑level teams.
• Self‑starter that excels in a performance‑driven environment and is detail‑oriented.
• Ability to create and deliver presentations to franchisees and senior level management.
• Bachelor’s degree required.

Benefits:

Driven Brands offers a variety of health and wellness benefits, including paid time off and holiday pay. Additional benefits include early access to 50% of earned wages through the myFlexPay program.

Compensation: $59,400 - $106,100 annually, regionally adjusted. Base pay may vary depending on location, job-related knowledge, skills, and experience. Supplemental pay may include commissions or bonus incentives.

Location: North Carolina.