Finance AI Technology GTM Lead - Germany

This is a newly created lead role with a fast-growing enterprise software vendor specialising in Finance and Accounting, enabled by AI.

Backed by strong financial investment and an international growth strategy, the company is expanding its footprint in Germany and is seeking a commercial lead to drive this phase of expansion. The business offers a modern, AI-native Accounting system and Finance platform and is gaining strong traction with clients across Europe. The role is ideally based in Munich and will be instrumental in shaping the company’s go-to-market strategy in the region and will lead, deliver and enable business expansion and growth.

What will I be doing?

• Lead and deliver the Go-To-Market and Sales strategy for new business and new accounts in the DACH region
• Set-up and drive the regional sales in alignment with group objectives
• Build strong relationships with key clients and prospects across sectors
• Drive pipeline generation, deal progression, and revenue growth across the German market
• Collaborate with marketing, Sales, Presales, customer success and implementation teams to ensure a seamless customer journey and add new logos for the business
• Represent the company at industry events, conferences, and client meetings.

This is a high-impact role for someone who thrives in a startup/scale-up environment and is motivated by building and driving growth and has a passion for new AI technology!

What skills and profile will I need?

• Excellent commercial experience in Finance, Enterprise Software Business Development or Sales in the Finance or Accounting area or business systems space
• A passion for AI and cutting edge technology
• A strong track record of leading Go-To-Market and driving growth in scale-up technology companies
• Expertise in German commercial strategy and business development approaches
• Strong Finance understanding and network in Germany
• Excellent communication skills and a strategic mindset with the ability to execute tactically and drive results.
• Fluency in English and German
• A passion for innovation, growth, and building something meaningful

Why take this role?

This is a rare opportunity to join a well-funded, ambitious software vendor at an early stage of growth. You’ll benefit from:

• A leadership role with autonomy and influence
• The chance to shape the commercial direction of a key European market
• A modern, in-demand product suite with very strong market potential
• Competitive compensation and performance-based incentives

Type: Permanent Contract