Finance Content Writer – Marketing

Responsibilities

• Produce high-quality content assets independently, including ebooks, surveys, blog posts, in-person events, landing pages, social media posts, email sequences, and other formats that drive awareness, engagement, and conversion.
• Adapt and localize our global content for the German market (website, campaigns, assets), ensuring relevance and impact.
• Source, prepare, and assist in filming new testimonials with our German customers, highlighting quantitative improvements in finance operations, increases in net income, and/or reductions in working capital requirements (WCR).
• Manage the process of updating, enriching, and amplifying existing German content libraries (ebooks, surveys, testimonials, etc.).
• Research industry trends, customer needs, and competitor activity to identify opportunities for content reuse and improvement.
• Measure and analyze content performance to ensure that all content assets contribute measurably to business goals, including lead generation, pipeline growth, and sales conversion support.
• Stay up to date on best practices and innovations in content marketing.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• 5+ years of experience.
• Proven experience as a financial journalist, corporate finance/economics writer, or B2B SaaS content marketer with a strong portfolio of authored work.
• Strong interest in corporate finance and a desire to deepen your expertise in the field.
• Knowledge of German corporate finance and accounting specifics is a plus.
• Familiarity with SEO principles.
• Strong project management skills; able to handle multiple priorities and meet deadlines in a fast-paced environment.
• Strategic thinker who understands the full funnel and ensures content serves multiple stages of the buyer journey.
• Collaborative team player with excellent communication skills, comfortable working across geographies and departments.
• Fluency in German and English; French is a plus.
• Familiarity with tools such as Contentful, Asana, HubSpot, Looker, Figma, and Slack is a plus.