Founding Marketing Lead

Responsibilities

• Build and continuously develop Stackgini’s market presence and thought leadership in B2B SaaS & enterprise IT decision‑making, working closely with founders, sales, and customer‑facing teams.
• Convert internal expertise (founder insights, customer interactions, sales learnings, partner knowledge) into high‑quality marketing assets such as content formats, narratives, webinars, event concepts and field marketing initiatives.
• Plan, execute and iterate events, trade shows and webinars as strategic touchpoints to warm the market and support our outbound‑driven sales organizations before, during and after customer interactions.
• Own and continuously develop a marketing execution pipeline, including topic discovery, prioritization, planning and delivery of marketing initiatives across content, events, field marketing and partnerships—ensuring focus, consistency and momentum.
• Serve as a go‑to‑market enabler for sales, supporting SDRs and Account Executives with market‑oriented assets, campaigns and initiatives that increase awareness, trust and conversation quality.
• Build and manage strategic marketing partnerships (e.g., SAP), including co‑marketing initiatives, joint events, content collaboration and go‑to‑market activities.
• Research and leverage new topics and technologies (e.g., LLM‑based discovery, AI‑driven content distribution, evolving search behaviors) to strengthen Stackgini’s visibility across modern buying journeys.
• Take end‑to‑end ownership of marketing initiatives: from idea and execution to qualitative evaluation, learning and iteration, with a strong focus on impact rather than vanity metrics.

Requirements

• Several years of hands‑on marketing experience in a B2B SaaS startup or scale‑up environment, ideally as one of the first marketing hires or in a role with significant responsibility.
• Proven ability to operate without established playbooks, structure uncharted territory and turn loosely defined goals into concrete initiatives, priorities and outcomes.
• Strong experience in content‑driven and field‑oriented B2B marketing—such as thought leadership, events, webinars, partnerships, or sales enablement—beyond pure performance or paid acquisition.
• Pragmatic, execution‑oriented mindset: willing to roll up your sleeves, iterate quickly and drive personal initiatives from idea to execution without relying on large budgets or agencies.
• Solid understanding of how marketing supports a sales‑driven organization, including warming the market, building trust and influencing pipeline, without being measured solely on inbound leads.
• Experience working closely with sales, founders and customer‑facing teams, translating insights into market‑ready initiatives and assets.
• Structured working style with the ability to prioritize topics, manage a marketing pipeline and define meaningful success signals; balance qualitative feedback with lightweight quantitative metrics.
• Curiosity about new technologies and emerging trends in B2B marketing—such as AI‑driven content creation, LLM‑based discovery or evolving buyer behaviors—with a strong inclination toward experimentation and learning.
• Excellent communication skills and the ability to articulate ideas clearly both internally and externally; fluency in German and English is required.