Funnel Builder, Direct Response/Info Marketing

Responsibilities

• We're looking for a funnel builder who can take approved copy and turn it into professional, conversion-focused pages - fast.
• You’ll serve all pods across our info/coaching division, building landing pages, sales pages, checkout flows, application funnels, webinar registrations, and everything in between.
• You work primarily in GoHighLevel and ClickFunnels, with other platforms as needed.
• You design and build directly in the builder – no mockup required for most pages.
• You need to know what a high‑converting page looks like for different funnel types and client contexts, and you must be able to produce it quickly.
• Standard pages and funnels should be done in days, not weeks.
• The quality bar: pages look intentional, not like a template.
• Checkouts process payments, forms submit, links work, and mobile looks good.
• When you hand off for MarTech’s tech check, they’re verifying tracking – you shouldn’t have broken basics you should have caught.
• This isn’t a silent execution role. If something in the copy or funnel structure would work better adjusted, you say so. If something’s off technically or from a conversion standpoint, you flag it.
• Builds are fast and accurate – standard pages/funnels completed in days with minimal rework.
• Design decisions make sense for the client and funnel type – you’re not applying the same layout to everything.
• Pages look polished across devices without needing a designer to hand you a mockup.
• Self‑QA is thorough – MarTech isn’t finding broken links, form errors, or checkout issues.
• PMs and strategists know where builds stand without chasing you.
• When specs are unclear, you ask. When timelines shift, you communicate early.

Qualifications

• 2+ years building pages and funnels professionally
• Deep knowledge of GoHighLevel and ClickFunnels – you should be fast and fluent in both, not learning on the job
• Working knowledge of HTML/CSS for platforms that require it (Unbounce, Webflow)
• Strong design sense – you understand visual hierarchy, spacing, and how to make pages that convert, not just pages that exist
• Experience with forms, conditional logic, checkout configuration, and multi‑step funnel flows
• You test your own work across devices before handing it off
• Clear written communication in Slack and ClickUp
• Strongly preferred: Experience in direct response, info/coaching, or performance marketing
• Basic understanding of how tracking works – enough to build pages that support what MarTech needs to implement