Team Lead Digital Marketing & Consulting, Multi-Channel / Full-Funnel

Responsibilities

• You take on the functional (and optionally disciplinary) leadership of a digital marketing team and work directly with executive management.
• You advise clients on an equal footing in developing and implementing modern marketing and growth strategies across all relevant digital channels.
• You are neither a pure strategist nor purely operational — you combine both.
• You identify the key levers in digital marketing, develop robust strategies from them, and ensure these strategies are successfully implemented.
• You analyze business models, marketing setups, and growth levers to develop strategies that contribute to company objectives.
• You stay close to hands-on practice and understand the mechanics of modern digital campaigns.
• You can step in operationally if needed and clearly present the connection between marketing and business success to executives and decision-makers.
• You take responsibility for a team of approximately four to six marketing specialists at the Hamburg office.
• You use modern AI tools for analysis, research, content creation, efficiency improvements, and new ways of working.

Requirements

• At least 7 years of relevant professional experience in digital marketing
• Experience in a digital marketing agency, digital consultancy, e-commerce, or a similar environment
• Proven success in developing and implementing digital marketing strategies
• Strong understanding of performance marketing, customer journeys, and funnel logic
• Ability to translate marketing into measurable business results
• Hands-on experience with relevant marketing platforms and campaign systems (Meta, Google, LinkedIn ...)
• Experience in functional leadership of employees (disciplinary leadership experience is optional)
• Strong interest in AI and modern technologies
• Excellent communication skills in German and English