Global Brand Manager

Stellenbeschreibung:

Further develop and implement BERNER's international brand strategy in close collaboration with country organizations and central functions.
Manage brand implementation across all touchpoints and ensure a consistent brand presence across countries and business units.
Further develop and enforce brand governance, including defining brand guidelines, processes, and standards.
Oversee brand-related projects, such as international brand campaigns and selected marketing and sales initiatives.
Lead international brand tracking and derive actionable recommendations.
Operationalize and adapt the international merchandise strategy, including assortment selection.
Prepare executive presentations, decision documents, and management reports.

Requirements

University degree in Marketing, Communications, Business Administration, or a comparable qualification.
Several years of professional experience in international brand and project management, ideally in a B2B environment.
Strong project management skills and experience leading complex, cross-functional projects.
Experience managing international marketing and communications campaigns and developing and implementing brand strategies.
Experience working within an international matrix organization and managing stakeholders at various hierarchy levels up to senior management.
Analytical, structured, and results-oriented working style combined with strong execution skills.
High initiative, intercultural competence, and enjoyment of working in an international environment.

Core Competencies

Demonstrates expertise in international brand strategy development and implementation, with a strong focus on project management and stakeholder engagement in a B2B context. Proven ability to analyze brand performance and execute marketing initiatives across diverse international markets.