Global Digital Brand Manager (m/f/d)

Global Digital Brand Manager (m/f/d)

Hannover, Germany

Global Brand Digital Manager (m/f/d)

At Sennheiser, exceptional sound deserves exceptional experiences. As Global Brand Digital Manager, you will shape how consumers engage with our brand across every digital touchpoint—from website and CRM to app experiences and future digital channels.

This is a highly visible global role sitting at the intersection of brand, customer experience, digital operations, eCommerce, and technology. You will own the digital brand experience framework, ensuring that consumers enjoy seamless, premium, and personalized journeys across channels and markets. At the same time, you will empower regional teams with scalable templates, governance, and best practices that allow for local flexibility while maintaining global consistency.

If you are passionate about omnichannel customer experiences, digital innovation, and translating brand strategy into measurable business impact, this is an opportunity to influence one of the world’s most iconic audio brands on a global scale.

More about the role

• Own and evolve the global digital brand experience across website, CRM, mobile app, and other consumer-facing digital touchpoints
• Design and orchestrate seamless omnichannel consumer journeys, ensuring consistent experiences across brand, commerce, and engagement channels
• Define CRM experience standards and support regional teams in delivering personalized, high-quality lifecycle communications and customer experiences
• Establish digital brand governance, frameworks, templates, and scalable operating models that balance global consistency with local market flexibility
• Drive UX/UI excellence across platforms by providing guidance on user journeys, interaction principles, accessibility, and customer-centric design
• Leverage consumer insights, behavioral data, analytics, and performance metrics to continuously optimize customer experiences and business outcomes
• Partner closely with Brand Marketing, Regional Teams, Digital Operations, eCommerce, and IT to embed brand priorities into digital roadmaps and execution plans

More about you

• 6–8+ years of experience in digital brand management, digital experience, CRM, customer journey management, UX/UI, or omnichannel marketing within an international consumer-focused organization
• Proven success delivering global digital experiences that combine strong branding, localization, personalization, and commercial performance
• Strong understanding of omnichannel consumer journeys, CRM ecosystems, customer lifecycle management, and digital engagement strategies
• Experience developing scalable digital frameworks, governance models, design systems, or operating models for global organizations
• Data-driven mindset with strong analytical skills and the ability to translate customer insights into impactful business decisions
• Excellent stakeholder management skills with experience influencing cross-functional teams in complex matrix organizations
• Fluent English communication skills; German and additional languages are considered an advantage

More about what we offer

As one of the world’s leading hearing care providers headquartered in Switzerland, we’re committed to building an inclusive culture. We want to create an environment where you can balance a successful career with your commitments and interests outside of work through our flexible hybrid working model.

You will join a collaborative international environment where innovation, customer experience, and continuous learning are highly valued. We offer extensive learning and development opportunities, individual growth plans, and the chance to shape the future digital experience of a globally recognized premium brand.

The Sennheiser brand

The Sennheiser brand stands for premium quality in the field of audio products.

At Sonova Consumer Hearing, we develop and offer consumer devices such as headphones, soundbars and speech-enhanced hearables under the brand license of Sennheiser.

The business is headquartered in Hannover, Germany, and has approximately 650 employees worldwide. To continue to be among the best in the industry, we are always on the lookout for outstanding talent.