Global Website Manager IPO (m/f/d)

WELCOME TO BASF

We are BASF in agriculture and everything we do, we do for the love of farming. Connecting seeds and traits, crop protection products, digital tools and sustainability approaches, to help deliver the best possible outcomes for farmers, growers and our other stakeholders along the value chain. We do everything in our power to build a sustainable future for agriculture by connecting innovation, customers and society. #ForTheLoveOfFarming #TheBiggestJobOnEarth

Take a look at our Agricultural Solutions vision & mission!

WHAT YOU CAN EXPECT

We will soon be establishing a separate company within our Agricultural Solutions division. In the meantime, you will be employed on a fixed-term basis by BASF Jobmarkt GmbH, with a binding commitment to fixed-term employment in the new company.

In our unit Global Online Communications Agricultural Solutions, we are responsible for content and channel management across social media and websites, as well as for the use of Generated Artificial Intelligence in communications. As part of your role as Global Website Manager IPO, you will manage our global website tailored to a publicly listed company.

• In your new role, you develop and implement a global website strategy including structure, branding and content tailored to a publicly listed company and coordinate implementation across the internal website ecosystem in close collaboration with relevant expert teams.
• You take ownership of all capital market related website communications and ensure consistent, compliant and high-quality content across the global website landscape in close collaboration with relevant internal stakeholders.
• Additionally, you manage and optimize the global website including updating existing content and creating new websites as part of the IPO readiness project using modern content management systems such as Magnolia.
• Furthermore, you support SEO, keyword and SEA initiatives to strengthen visibility of key business topics and contribute to the overall corporate reputation.
• You drive Generative AI Optimization initiatives to improve visibility and perception in Large Language Models and Google AI environments in alignment with the requirements of a publicly listed company.
• Last but not least, you monitor and report global website KPIs and derive actionable insights to continuously improve website communication activities.

WHAT YOU OFFER

• university degree in marketing, communications, digital media or comparable field
• several years of professional experience in digital or online communications
• proven experience in managing corporate websites or global web platforms
• strong expertise in online communication, content strategy and CMS environments
• very good understanding of SEO and digital visibility strategies
• advanced English and good German language skills

WHAT WE OFFER

• Attractive salary in accordance with the collective agreement for the chemical industry plus collectively agreed allowances and shift bonuses, annual performance according to collective agreements and holiday pay Tariff future amount
• Company-financed supplementary long-term care insurance
• Fitness and health studio, medical center with numerous offers for your health
• Inspiring networks for the development and implementation of own ideas
• Deutschlandticket as a discounted job ticket, availability of e-charging stations for private vehicles

HOW TO REACH US

• Lea Sophie Guenther (Talent Acquisition), , Tel.: will be happy to answer your questions for this position. You are also welcome to book an online appointment (technical questions cannot be answered in this meeting).
• You can also reach our recruiting team here
• First information about our application process can be found here

ABOUT US

Chemistry for a sustainable future - that’s what BASF stands for. As a Group company based in Ludwigshafen, BASF Jobmarkt GmbH makes an important contribution to this mission. Our focus is on temporary staffing and our apprenticeship network. The temporary staffing division handles the recruitment and placement of personnel to provide temporary support to the BASF Group. The goal is to meet short-term staffing needs and offer training programs. In this way, we create opportunities, promote flexibility, and strengthen the location in the long term. Learn more about BASF Jobmarkt GmbH here.

You will be working at BASF SE. Learn more about BASF SE here.

Diversity is our greatest strength!

Become a part of our winning formula for success and develop the future with us - in a global team that embraces inclusion and equal opportunities irrespective of gender, age, origin, sexual orientation, disability or belief.

Our people are at the heart of everything, dedicated to delivering value for our customers every day. By focusing on enabling our people today and in the future, we will ensure we have the talent and skills needed to succeed. United by the love of farming, we innovate, collaborate, and strive for the best solutions together, creating connections and driving success as one team. This is how we make an impact. For the love of farming, the biggest job on Earth.