Go-to-Market Manager (m/f/d) for UK

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Responsibilities

• Develop and execute the market entry and growth strategy for UK
• Identify and prioritize target customer segments in retail, hospitality, and food industry suppliers
• Build and maintain strategic relationships with key stakeholders and partners
• Adapt product positioning, messaging, and campaigns to the local market context
• Prepare and negotiate cooperation agreements with relevant organizations and networks
• Conduct sales meetings with prospective customers, from initial outreach to contract closure
• Work closely with cross‑functional teams (Tech, Marketing, Sales, Analytics), to align on goto‑market initiatives and take charge of implementing them locally
• Monitor market trends, customer needs, and competitive landscape
• Track and report on performance metrics, adjusting strategy as needed

Your profile

• Proven track record in go-to-market strategy, business development, or market entry roles, ideally within SaaS, food tech, or sustainability sectors
• Strong knowledge of the food industry landscape in the UK, including food retail and food service players
• Entrepreneurial mindset, self‑driven, and comfortable working independently in a fast‑paced start‑up environment
• Exceptional communication and negotiation skills, with the ability to build trust and long‑term partnerships
• Native English speaker and deep understanding of the cultural characteristics of British culture
• Data‑driven approach to decision‑making and performance tracking
• Passion for sustainability and reducing food waste

Why us?

• Exciting and responsible tasks in a fast‑growing company with purpose
• The opportunity for meaningful and future‑oriented work – help us ensure that less food ends up in the garbage can
• Excellent development opportunities and a start‑up feeling in a dynamic team
• Flexible working hours, home office and understanding for young parents
• Responsibility for your own projects and freedom to actively help shape them
• A family atmosphere with lots of great and motivated people who trust each other and want to achieve a lot together

General conditions

The position can be filled full‑time or part‑time, because we also want to give young parents a chance.

Location: Remote (with residence in Germany) or at WeWork Cologne

About Us

We are a tech start‑up from Cologne that uses artificial intelligence (AI) to reduce food waste along the supply chain. Our AI analyzes historical sales data from a wide range of sectors – from bakeries to supermarkets and restaurants – and combines this with external influencing factors such as weather, public holidays and special location features. This results in precise, up-to-date forecasts for production and orders, which can be integrated fully automatically into existing systems. This not only makes planning more efficient, but also optimizes the use of goods – so that less food ends up in the garbage can.