Growth Manager – Subscription & Conversion

Responsibilities

• Design and build our end-to-end subscriber funnel: Traffic → Engagement → Registration → Paywall → Subscription → Retention
• Define and implement the core KPIs, tracking, and data structures from the outset
• Develop our paywall and offering logic (metering, pricing, bundles, trials) — without existing constraints
• Establish a systematic experimentation setup (A/B testing, hypothesis-driven work)
• Create mechanisms to increase depth of use and reader retention (e.g., newsletters, personalization, habit-forming products)
• Identify and prioritize the biggest growth levers across the entire journey
• Work closely with editorial, product, marketing, and tech to align content, distribution, and product around growth
• Build a modern, data-driven decision framework — instead of relying on gut feeling and legacy processes

Requirements

• Experience in growth, subscription business, performance marketing, or product development
• Strong understanding of conversion funnels with a focus on engagement, registration, and retention
• Experience building or scaling data-driven growth systems
• Confident use of analytics tools (e.g., Google Analytics, Amplitude, Mixpanel)
• Understanding of digital business models, paywalls, and pricing strategies
• Ability to analyze complex user behavior and translate findings into clear actions
• Hands‑on mentality and a passion for building things from the ground up
• Ideally: knowledge of tracking, SQL, or experimentation frameworks
• Confident use of AI tools (including Claude, Gemini) for research, content production, and SEO; experience with targeted prompting and the ability to critically evaluate AI outputs

Core Competencies

Demonstrates expertise in designing and implementing data‑driven growth strategies, focusing on subscriber engagement, retention, and conversion funnels. Proficient in utilizing analytics tools and experimentation frameworks to drive decision‑making and optimize business models.