Growth Marketing Manager - Paid Social (Berlin, Germany)

Marketing Manager Posted August 14, 2026 at 9:00 AM

Company

Location

Berlin

Type

professional / experienced

Commensurate with experience

Who are we looking for?

• 01 3-4 years of experience in paid social in a B2C company and/or scale-up
• 02 Enthusiastic about integrating AI into workflows
• 03 A data-driven individual with a very good understanding of digital data analytics
• 04 Great ability to break complex problems into smaller ones
• 05 You think deeply about the numbers and draw grounded
• 06 data-driven
• 07 logical conclusions. You evaluate your work and work in iterations.
• 08 Natural curiosity and hunger to make an impact
• 09 Clear communicator and capable of reporting and influencing stakeholders
• 10 using data and best practices that are likely to generalize

Professional Overview

Lassie, an innovative InsurTech company rapidly transforming the European pet insurance market, is seeking a driven Growth Marketing Manager specializing in Paid Social. Fresh off securing an impressive $75 million in Series C funding, Lassie is on a mission to deliver unparalleled peace of mind to pet owners and ensure every furry friend receives the care they deserve. This is a unique opportunity to join a fast-growing scale-up at the forefront of a booming market, where your impact will be immediate and significant.

In this pivotal role, you will join Lassie's dynamic global Growth team in Berlin, spearheading user acquisition campaigns across critical paid social channels like Meta and TikTok. We are looking for a data-driven expert with a curious mind and a passion for performance marketing, analytics, and A/B testing. You will proactively optimize strategies based on evidence and insights, leveraging cutting-edge tools, including AI, to establish Lassie as the top choice for pet owners across Europe. Your contributions will directly influence our growth trajectory and market leadership.

Key Responsibilities

• Support the management and execution of user acquisition campaigns across paid media channels, with a primary focus on Paid Social (Meta, TikTok).
• Collaborate closely with local Brand Managers and designers to ensure a cohesive and consistent creative strategy.
• Utilize AI tools (e.g., Claude) to streamline processes and enhance task efficiency.
• Monitor campaign performance and continuously optimize strategies through a data-driven approach and iterative A/B testing (e.g., bid strategies, account structure, creative assets).
• Manage performance reporting and conduct thorough post-campaign analysis.
• Develop compelling ad creatives with clear Unique Selling Propositions (USPs), including drafting copy and writing clear briefs, in an iterative process with designers.
• Proactively identify and explore new growth opportunities and innovative strategies.

Eligibility & Requirements

• 3-4 years of hands-on experience in paid social marketing within a B2C company and/or a scale-up environment.
• Enthusiasm for integrating AI technologies into marketing workflows to boost efficiency and effectiveness.
• A strong data-driven individual with a very good understanding of digital data analytics.
• Demonstrated ability to break down complex problems into manageable components.
• A deep analytical mindset, capable of drawing grounded, data-driven, logical conclusions and evaluating work iteratively.
• Natural curiosity and a strong hunger to make a significant impact on business growth.
• Clear and effective communicator, capable of reporting insights and influencing stakeholders using data and best practices.