Growth Marketing Manager, Performance

Stellenbeschreibung:

Plan, launch, and optimize multi-channel campaigns across paid media, email, and landing pages, owning results against pipeline and lead targets
Manage day-to-day execution of HubSpot campaigns, including landing pages, forms, email nurture sequences, and workflow logic
Own HubSpot data integrity, including lead and deal data accuracy, attribution hygiene, and trusted reporting
Manage agency and contractor relationships for creative and paid media from briefing through asset delivery
Direct the creation of email and ad copy using AI tools like Claude alongside the content team
Build and present weekly and monthly performance reporting with insights and recommendations to leadership
Partner with the Senior Director of Growth Marketing on channel strategy, budget allocation, and testing roadmaps
Evaluate what is working and what to cut based on data

Requirements

4-7 years of marketing experience, with meaningful time in a startup or fast-paced environment
3+ years of hands-on HubSpot experience, including workflows, reporting, and campaign builds
Proven experience owning paid media, email marketing, or conversion rate optimization as a primary responsibility, not just a supporting task
Experience managing or mentoring at least one direct report or contractor
Bachelor's degree in Marketing, Advertising, or a related field
Experience with project management tools like Asana
Experience using AI to speed up processes and automate tasks
Working knowledge of Google Ads, LinkedIn Ads, Facebook Ads, SEMrush, Google Analytics, and Claude
Strong grasp of marketing funnels and KPIs like CPL, pipeline, and revenue
Comfort working with imperfect data and improving it rather than waiting for someone else to fix it
Must have a permanent address in one of the listed hub states: California, Florida, New York, Ohio, Utah, Texas, Michigan, Washington, Colorado, Massachusetts, North Carolina, Pennsylvania, or DC

Core Competencies

Demonstrates expertise in multi-channel campaign management, particularly within HubSpot, focusing on data integrity, performance reporting, and optimization strategies. Proven ability to lead teams and manage agency relationships while leveraging AI tools for enhanced marketing efficiency.