Head of Buying and Brand Relations

Kencana specializes in scouting, importing, and scaling premium Korean skincare and cosmetics brands across Europe. We bridge the gap between innovative K-beauty products and diverse European consumers through data-driven insights, agile operations, and a robust omnichannel distribution network. As a trusted growth partner for top-tier Korean brands, we pride ourselves on speed-to-market and sustainable brand building.

The Role

As the Head of Buying and Brand Relations , you will spearhead our end-to-end buying function and command strategic relationships with our core Korean beauty partners. Based at our Hamburg headquarters, you will curate category assortments, optimize profitability, and orchestrate high-impact, omnichannel product launches. This is a high-visibility leadership role that directly steers Kencana's brand equity and portfolio growth.

Key Responsibilities

• Supplier & Brand Management: Act as the primary relationship lead for our key manufacturing and brand partners in South Korea (requires international travel).
• Commercial Negotiation: Direct all purchase price monitoring, margin optimization, and distribution contract renewals.
• Portfolio Strategy: Scout, evaluate, and onboard emerging K-Beauty brands while managing the existing product listing lifecycle.
• Omnichannel Alignment: Partner with retail teams to define ideal distribution paths and co-develop strategic marketing plans with top-tier brands.
• Team Leadership: Manage and steer the daily operations of the buying team, cultivating a collaborative, high-performance culture.

What We Are Looking For

• Industry Experience: Minimum 5 years of commercial experience within the beauty or cosmetics industry.
• Core Buying Expertise: Proven track record in retail buying and category management (including assortment planning and pricing).
• Relationship & Negotiation: Demonstrated success in partner management, commercial contract negotiations, and B2B sales growth.
• Strategic Vision: Ability to develop and execute dynamic brand strategies in a fast-moving retail environment.
• Language Proficiency: Fluency in German and English is required.
• Education: Bachelor's degree in Business, Marketing, Retail Management, or a related field.

Preferred Qualifications (Nice-to-Have)

• Direct experience or deep familiarity with the K-Beauty ecosystem.
• Professional proficiency or conversational skills in the Korean language.
• Strong background in retail marketing principles.