Head of E-Commerce

As Head of E-Commerce, you drive growth for a fast-growing premium eyewear brand in Munich by shaping eCommerce strategy and leading cross-functional teams. You own revenue, budgets, and the online sales roadmap, while optimizing UX, content, and digital marketing. You’ll coordinate marketing projects and collaborate with PR, brand, and content to amplify performance and brand presence. This is a hands-on leadership role with a clear impact on profitability and market expansion.

• Define and implement new business strategies to hit targets
• Lead and coordinate UX & CX, Content Management, Digital Marketing, and Merchandising teams
• Own eCommerce revenue and budget; develop sales and online marketing strategies to improve profitability
• Oversee Online-Marketing Projects and work with cross-functional teams (PR, brand, content)
• Manage digital marketing channels focused on performance and brand (PPC, SEO, SMM, Affiliates, email)

• Proven experience in leading technical, digital marketing and strategic development in a direct to consumer eCommerce role
• Strong leadership and communication skills
• Entrepreneurial thinking and hands-on mentality
• Ability to identify new areas of eCommerce opportunities beyond current thinking
• Extensive knowledge of eCommerce technology and advanced analytics
• Confident in reporting directly to Senior Management
• Strong analytical skills and numerical understanding
• Excellent handling of procurement and data evaluation
• Commitment to common goals
• German (high level) and English
• Experience managing agencies and budgets
• Ideally experience within the luxury industry

• Leadership
• Communication
• Analytical mindset
• eCommerce technology
• Advanced analytics
• PPC